Materialistic, acquisitive people, who are driven by others' perceptions of them rather than by their own values, As a result, they respond to what others perceive as being superficial: image, appearance, persona, charisma and fashion.
Aspirer
1 of 7
"don't tell me what to do or think" They value their own independent judgement. They are the most anti-materialistic of the seven groups and are oft perceived as the most intellectual. They are socially aware, and pride themselves on tolerance.
Reformer
2 of 7
These people are driven by a need for discovery, challenge and new frontiers. Young in nature, if not in reality. They are the first to try out new ideas and new experiences. Difference is what they seek out.
Explorer
3 of 7
These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their choices are 'we' rather than 'me'. They are the largest of the 7 groups.
Mainstream
4 of 7
They possess self-confidence, have a strong goal orientation and tend to be very organised. As a result they tend to occupy positions of responsibility in society. Their investment in the status quo means they tend to support it.
Succeeder
5 of 7
They live for today, and make few plans for tomorrow. others often see them as victims, losers and wasters - aimless disorganised people with few resources apart from their own physical skills.
struggler
6 of 7
these are predominately older people with constant unchanging values built up over time. for them the past is bathed in warm nostalgic glow. they respect institutions and enjoy acting in traditional roles.
Resigned
7 of 7
Other cards in this set
Card 2
Front
"don't tell me what to do or think" They value their own independent judgement. They are the most anti-materialistic of the seven groups and are oft perceived as the most intellectual. They are socially aware, and pride themselves on tolerance.
Back
Reformer
Card 3
Front
These people are driven by a need for discovery, challenge and new frontiers. Young in nature, if not in reality. They are the first to try out new ideas and new experiences. Difference is what they seek out.
Back
Card 4
Front
These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their choices are 'we' rather than 'me'. They are the largest of the 7 groups.
Back
Card 5
Front
They possess self-confidence, have a strong goal orientation and tend to be very organised. As a result they tend to occupy positions of responsibility in society. Their investment in the status quo means they tend to support it.
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