the role of cognitive bias and skill in fruit machine gambling

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  • Created by: jessie
  • Created on: 22-03-14 08:52
what is the aim of the study?
to increase understanding of the cognitive processes and behaviour of persistent fruit machine gamblers. do regular gamblers think and behave differently from non - regular gamblers
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what is the approach of the experiment?
individual differences, cognitive bias in regular gamblers
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what is the method of the experiment?
a quasi experiment, independent design
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what is the IV of the experiment?
regular or non - regular gamblers 2) thinking aloud or not thinking aloud
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what is the DV of the experiment?
objective behavioural DV's 1) total number of plays in session 2) total minutes of play in session 3) total plays per minute in session 4) end stake - total winnings 5) total number of wins in session 6) win rate time 7) win rate plays
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what were the subjective DV's of the experiment?
personalisation of the machine, irrational thinking , talking to the machine, wearing at the machine
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what was the sample of the experiment?
two groups of participants - 30 regular and 30 non regular gamblers, regular gamblers 29 male, 1 female ( played at least once a week) non gamblers, 15 males and 15 females ( played once a month or less) volunteer sample, recruited via poster
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what was the procedure of the experiment?
in an arcade, each participant was given £3 to gamble on a machine that gave 30 free gambles, each participant was set the objective to stay on the machine for 60 gamblers to break even or win back £3,
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what would happen if they achieved 60 gambles?
they could choose to keep the money or carry on gambling
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what were the participants allocated to do?
think aloud ( TA) or not to think aloud ( NTA), think aloud participants were asked to speak their thoughts as they played into a recording device
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what were the controls of the experiment?
unless they objected all participants were asked to use same machine - fruitskill, randomly assigned to thinking/ not thinking aloud, all recording were transcribed within 24 hours
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what were the findings of the experiment ?
14 regular gamblers managed to break even ( 60 gambles), 10 stayed on the machine until they lost all the money, 7 non regular gamblers broke even, 2 stayed on till they lost all the money
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what were the conclusions from the experiment?
regular gamblers are more skillful ( know the reels, when to nudge), gamblers know they will lose but they play with money not for it ( staying on is the objective), regular gamblers make more irrational verbalisations, demonstrating cognitive bias
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what could help gamblers?
cognitive behavioural therapy
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what were the ethics of the experiment?
fully informed consent from a volunteer sample
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what type of data was collected?
quantitative and qualitative
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what is the approach of the experiment?

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individual differences, cognitive bias in regular gamblers

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what is the method of the experiment?

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what is the IV of the experiment?

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what is the DV of the experiment?

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