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Card 6
Front
What type of persuasion is achieved by each route?
Back
Card 7
Front
What research supports the Peripheral Route?
Back
Card 8
Front
Who carried out research involving M&M's packaging which supports the Elaboration Likelihood Model?
Back
Card 9
Front
What were the findings of Lemmers' research?
Back
Card 10
Front
Who carried out research involving exposing students to smoking campaigns?
Back
Card 11
Front
What were the results of Vidrine's research?
Back
Card 12
Front
What 4 improvements does the Elaboration Likelihood Model have on the Hovland Yale Model?
Back
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