A comedy show that depicts the everyday lives of 4 hapless geeks and their more 'normal' next door neighbour.
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Why E4? Ethos?
Fits well with channels ethos; 'to be joyously daft and beautifully random'. Characters are eccentric science geeks who often get into random situations. Example when Sheldon takes his lecture to the parking lot so Howard can't take his parking spot.
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Why E4? Target Audience?
E4 is a niche audience targets people ages between 16-34. Main characters fit within this age bracket so our relatable. People experience the same issues; relationship, fitting in and job problems.
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Why Thursday?
It is the pre-weekend. The same night as other American comedies such as; How I Met Your Mother and Rules of Engagement. These have the same target audience as The Big Bang Theory. It is also apart of E4's comedy night 'Quite Big Thursdays'.
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Why 8pm?
Its pre-watershed time for free to air television in Britain. The Big Bang Theory does have some innuendo and adult content. Also a good time because How I Met Your Mother is on before and it inherits the audience.
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Front
Why E4? Ethos?
Back
Fits well with channels ethos; 'to be joyously daft and beautifully random'. Characters are eccentric science geeks who often get into random situations. Example when Sheldon takes his lecture to the parking lot so Howard can't take his parking spot.
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