The research methods advantages and disadvantages 0.0 / 5 ? SociologySociological research methodsA2/A-levelAQA Created by: cashj244Created on: 07-06-17 10:39 Advantages of questionnaires cheap and large scale, easy to repeat, representative, no researcher 1 of 8 Disadvantages of questionnaires Response rate, not very valid, inflexible, detachment 2 of 8 Advantages structured interviews Easy repeated- fixed questions, large sample, limited interviewer effect, higher response rate 3 of 8 Disadvantages of structured interviews Lack of validity, inflexible, cost - employment, sensitive questions 4 of 8 Advantages of participant observation High validity - natural setting, rapport with interviewer, very flexible, real life feel 5 of 8 Disadvantages of participant observation Unreliable and unrepresentative, Hawthorne effect, access 6 of 8 Advantages of unstructured interviews High validity - speak freely, rapport, flexible, interviewer can explain questions 7 of 8 Disadvantages of unstructured interviews lack of reliability, lack of representatives, cost - special training, relevance 8 of 8
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