The Media

Created by: EBirch
Created on: 22-12-17 17:02

Tuchman (1978)

Argued that the narrow range of roles for women amounted to their 'symbolic annihilation'

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Ferguson: Forever Feminine (1983)

Argued in her study that women's magazines promoted traditional ideas of feminity. As part of her research she conducted interviews with magazine editors who claimed that many media items were produced in reponse to readers' letters

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Women are relatively invisible in parts of the media

A 2008 analysis by the British Fawcett Society found that only 30% of the main characters in a day's outputs from CBeebies were women

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Ferguson (1983)

Women are portrayed through an image or ideal of the feminine, including traditional ideals of women with a focus on 'him', home and 'looking good

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Eastthorpe (1990)

Masculinity in the media can be described via a myth of men as possessing strength, competitive spirit and aggression and violence on the basis of some sort of biological dispostion. This is seen as evident in Hollywood films and in computer games

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Glascock

Describes portrayals of strong independent women such as the female lead in Prime Suspect and the computer game character Lara Croft

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Westwood

Offers a similar argument for change in representations and uses the concept of transgressive female roles to describe portrayals that go beyond gendered expectations e.g. Gillian Anderson in the X Files as Agent Dana Scully

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Gauntlett

Notes evidence of a shift from the 1990s onwards away from more traditional gender roles across the media in which men and women are shown as having similar skills and talents to each other e.g. Knocked Up. However notes men still take leading roles

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Gill (2008)

Argues that there has been a change from passive to active in media representations of women in advertising. She contends that recent representations portray women who are not recipents of the 'male gaze'. However often conform to the beauty myth

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Card 2

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Ferguson: Forever Feminine (1983)

Card 3

Front

A 2008 analysis by the British Fawcett Society found that only 30% of the main characters in a day's outputs from CBeebies were women

Back

Card 4

Front

Women are portrayed through an image or ideal of the feminine, including traditional ideals of women with a focus on 'him', home and 'looking good

Back

Card 5

Front

Back

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The Media