The Guardian Newspaper

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PC: The Guardian is a British national daily newspaper. What is the circulation?
Roughly 189,000 copies of their print edition in the UK
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PC: Who do the Guardian Newspaper target?
A well educated, relatively young, predominantly male and liberal audience
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PC: What is the Guardians ABC1 Demographics ?
89%
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PC: How many readers does the Guardian's UK outline edition have?
Over 42.6 million readers
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PC: In 2006, how did the Guardian have a redesign?
Became smaller, had a new typeface and balanced the longer pieces of journalism out with many shorter stories
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PC: What was the reason for the Guardian re-design?
To adapt to what was going on in the market and to adapt to peoples reading habits with people now having time to spare and increasing reading on the go
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SC: In March 2011, Civil war in Syria broke out. How many Syrians fled their homes since then?
An estimated 11 million
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SC: In which countries did most Syrian refugees go to?
Countries bordering Syria
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SC: How many Syrians requested asylum in Europe?
1 million
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SC: How were families socially affected?
Families have been broken up and many are making dangerous and difficult jouneys across land and sea to get to, what they consider, a safe place
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SC: How do opinions on these migrants vary?
There is a lot of support and aid being offered by individuals and charities, but there is a lot of fear and uncertancy of how countries will cope with the increased populations and the impact such migrants wil have on their societies
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CC: It is expected that the audience will recognise the two robots portrayed in the top third of the magazine, explain their impact on the audience.
The recognision of such icons and their very famous film franchise helps to create social inclusion and a shared knowledge and cultural understanding
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CC: This front cover is dated 4th September, 3 months before the latest film in the Star Wars sequel trilogy, The Force Awakens, and the day all new merchandise was released. Why was it printed so early?
It was a suttle form of advertising
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CC: These images can be considered to be ______ _________ that the audience will spot and then be able to bring a shared understanding to the text. Fill in the missing words.
Intertextual references
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PC: What political views do the Guardian have?
Mainstream left political values. It does not have any affiliations with any political party, but does lean in towards the left and has a very liberal tradition
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PC: Who do the main two articles apportion blame to?
They seek to apportion blame to the European goverments suggesting they are the reason for this crisis, and also paints a picture of an uncaring Prime Minister
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PC: What alterntive viewpoint is the Guardian presenting with regards to the refugees?
They are presenting an alternative viewpoint to the more right wing press, encouraging the readers to see the refugees as victims of war who deserve our help
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PC: Why do you think the Guardian can hold true to their core journalistic principles?
The Guardian isn't owned by a group of shareholders like most other newspapers, for whome making a profit is imperative
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Other cards in this set

Card 2

Front

PC: Who do the Guardian Newspaper target?

Back

A well educated, relatively young, predominantly male and liberal audience

Card 3

Front

PC: What is the Guardians ABC1 Demographics ?

Back

Preview of the front of card 3

Card 4

Front

PC: How many readers does the Guardian's UK outline edition have?

Back

Preview of the front of card 4

Card 5

Front

PC: In 2006, how did the Guardian have a redesign?

Back

Preview of the front of card 5
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