The Butler Model (without Blackpool case study)

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What is the order of stages in the Butler Model?
1. Exploration 2. Involvement 3. Development 4. Consolidation 5. Stagnation 6. Rejuvenation 7. Decline
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What occurs at exploration?
Only small numbers of visitors attracted per year, usually for one thing is particular e.g. a particular heritage site. the local people have not yet began taking interest in the resort.
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What occurs at involvement?
The local population see the opportunity and set up their own businesses, e.g. cafes, restaurants, accommodation etc.
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What occurs at development?
The tourist numbers increase dramatically, so do the opportunities for locals. Large multi-national companies start to get involved
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What occurs at consolidation?
Rowdiness becomes an issue. Tourism is now a majour part of the economy, maybe to the expensive of other industries. The resort starts to become slightly unfashionable so the type of customer attracted becomes more downmarket.
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What occurs at stagnation?
Business begin to fail and tourist numbers decrease dramtically
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What occurs at rejuvination?
Attempts are made to modernize the resort to attract a new kind of customer in doing different kinds of activities.
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What occurs at decline?
Tourist numbers begin to decline and weekenders/day trippers become the only real source of income.
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Other cards in this set

Card 2

Front

What occurs at exploration?

Back

Only small numbers of visitors attracted per year, usually for one thing is particular e.g. a particular heritage site. the local people have not yet began taking interest in the resort.

Card 3

Front

What occurs at involvement?

Back

Preview of the front of card 3

Card 4

Front

What occurs at development?

Back

Preview of the front of card 4

Card 5

Front

What occurs at consolidation?

Back

Preview of the front of card 5
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