Textual Tool Kit Terms 0.0 / 5 ? Communication and CultureTextual AnalysisASAQA Created by: SMHAL65Created on: 19-05-16 11:43 The least motivated type of sign Symbol 1 of 20 Closing down the possible interpetations by use of caption Anchorage 2 of 20 The way in which the sender would like the message decoded Preferred reading 3 of 20 A sign where there is some cause/effect relationship Index 4 of 20 When the communication is in the wrong type of code Semantic Noise 5 of 20 Situation in which you find a sign Context 6 of 20 The usual format and content of a text Codes and Conventions 7 of 20 When the word accompanying a picture does not change or alter the meaning Relay 8 of 20 The unique individual interpretations we make of a sign based on our experience of it. Connotation 9 of 20 The agreed cultural meaning of a sign Denotation 10 of 20 When we do not like the content of a message, the sender or we have more imporatant things on our mind Psychological Noise 11 of 20 Another word for objects or concepts we use signs to talk about Signified 12 of 20 Another word for a sign we use to stand in place of an object Signifier 13 of 20 A collection of similar signs from which we choose Paradigm 14 of 20 The way all elements in the text work together Synatgm 15 of 20 A sign that has more than one meaning Polysemic 16 of 20 The degree of similarity between the signifier and signified Motivation 17 of 20 The way in which the text tries to speak to the recievers personality or interests. Mode of address 18 of 20 The most noticeable element in a text Dominant Signifier 19 of 20 Another name for noise Barriers To Communication 20 of 20
Comments
No comments have yet been made