Textual Tool Kit Terms

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  • Created by: SMHAL65
  • Created on: 19-05-16 11:43
The least motivated type of sign
Symbol
1 of 20
Closing down the possible interpetations by use of caption
Anchorage
2 of 20
The way in which the sender would like the message decoded
Preferred reading
3 of 20
A sign where there is some cause/effect relationship
Index
4 of 20
When the communication is in the wrong type of code
Semantic Noise
5 of 20
Situation in which you find a sign
Context
6 of 20
The usual format and content of a text
Codes and Conventions
7 of 20
When the word accompanying a picture does not change or alter the meaning
Relay
8 of 20
The unique individual interpretations we make of a sign based on our experience of it.
Connotation
9 of 20
The agreed cultural meaning of a sign
Denotation
10 of 20
When we do not like the content of a message, the sender or we have more imporatant things on our mind
Psychological Noise
11 of 20
Another word for objects or concepts we use signs to talk about
Signified
12 of 20
Another word for a sign we use to stand in place of an object
Signifier
13 of 20
A collection of similar signs from which we choose
Paradigm
14 of 20
The way all elements in the text work together
Synatgm
15 of 20
A sign that has more than one meaning
Polysemic
16 of 20
The degree of similarity between the signifier and signified
Motivation
17 of 20
The way in which the text tries to speak to the recievers personality or interests.
Mode of address
18 of 20
The most noticeable element in a text
Dominant Signifier
19 of 20
Another name for noise
Barriers To Communication
20 of 20

Other cards in this set

Card 2

Front

Closing down the possible interpetations by use of caption

Back

Anchorage

Card 3

Front

The way in which the sender would like the message decoded

Back

Preview of the front of card 3

Card 4

Front

A sign where there is some cause/effect relationship

Back

Preview of the front of card 4

Card 5

Front

When the communication is in the wrong type of code

Back

Preview of the front of card 5
View more cards

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