Terminology Audience

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  • Created by: tomlpugh
  • Created on: 12-05-17 12:49
What are aspirers
This group want status and prefer brands that show their place in society. They are happy to live on credit and will buy items like designer labels. They are stylish and dynamic and may be persuaded by celebrity endorsement.
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Demographic is
relating to the structure of populations.
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Dyers Utopian Theory is
implicit in what the most widespread assumption about entertainment, namely, that it provides 'escape.' These 3 reasons are are generated by reality. The consumption of media provides audiences with a 'utopian solution.'
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Explorers are
Likes to discover new things. They are attracted by brands that offer new experiences and instant results.
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Eye line match is
a film editing technique associated with the continuity editing system. It is based on the premise that an audience will want to see what the character on-screen is seeing.
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Hegemony is
leadership or dominance, especially by one state or social group over others.
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High Concept is
(especially of a film or television plot) having a striking and easily communicable idea.
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Hypodermic Syringe Theory is
is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver.
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Levi-Strauss Theory is
Meanings, including narrative, depend on binary oppositions - he explores there in terms of underlying typical themes rather than events. Conflict helps to drive the narrative. Examples Hero vs Villain, Good vs Bad, West vs East
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Mainstreamers is
These make up 40% of the population. They like security, tried and trusted brands and like to think they belong to a group of like minded people. They like value for money and are less likely to take risks,
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Mode of Address is
simply means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directly at the audience, or the writing speaks to 'you'.
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Mulvey’s Theory
Visual Pleasure and Narrative Cinema was an essay. An essay which coined the term “Male Gaze” which soon went on to become a very well know and discussed theory. In film, the male gaze occurs when the audience is put into the
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Negotiated reading is
This is where the audience accepts some of the text and disagrees with others therefore negotiating over their acceptance of what is presented to them. For example, an audience may buy the Cosmopolitan magazine for the fashion articles and the interv
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Oppositional reading
This is where the audience does not agree with the ideology of the text or content. This may be related to the culture, age, gender or other factors affecting audience response. For example, an older person watching the inbetweeners may have an oppos
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Post modern
subsequent to or coming later than that which is modern.
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Preferred reading
this is where the audience accepts the dominant reading of the text and interprets the text in the way that the producer of the text intended. This is usually the case if the text reflects the ideas and beliefs of the audience. For example, the reade
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Reformers
This group are defined by their self-esteem and self-fulfilment. They tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly
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Roland Bathes Theory
Enigma codes - anything that sets up a question in the narrative (leads us to question what is going on), this could be a character / prop / location / storyline for example.
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Succeeders are
These are people who already have status and control and have nothing to prove. They prefer brands that are serious and reliable and believe that they deserver the best.
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Todorov's Narrative Theory is
narrative theory suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibri
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Two step flow theory is
An individual observes an ideology and then discusses it with their social group creating different opinions on the matter.
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Vladimir Propp’s Theory is
the narrative of folk tales. They were about the same basic struggles and they appeared to have ‘stock characters’. He identified a theory about characters and actions as narrative functions; they provide a structure for the text. Examples - The hero
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Card 2

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Demographic is

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relating to the structure of populations.

Card 3

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Dyers Utopian Theory is

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Preview of the front of card 3

Card 4

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Explorers are

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Preview of the front of card 4

Card 5

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Eye line match is

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Preview of the front of card 5
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