Makes the point more powerful. Helps us to visualise and remember the idea
1 of 9
Metaphor/Similie
Makes the subject more vivid. Helps us to visualise the idea. Uses a technique often used in advertising and storytelling.
2 of 9
Adjective/ Adverb
Adds detail to the text which helps us to visulise what is being described. Uses the sense to make the text more vivid. Paints a picture in our minds which will help us to remember the text.
3 of 9
Alliteration
Catches the reader's interest visually and aurally. Makes the text more memorable as it is a repetition
4 of 9
Repetition in threes/ lists of points
Add detail to the text. Makes the subject seem more complex or interesting
5 of 9
Emotive vocabulary
Makes the subject more emotional. Provokes the response in the reader.
6 of 9
Formal or Informal
Formal: Makes the text feel more authoritative/ powerful/ convincing Informal: makes the text appeal to us because it's speaking to us, on our level
7 of 9
Addressing the reader directly ('you')
Makes the reader feel involved. Gets the reader to empathises with the writer or someone in the text. Encourages our emotional reaction and makes the text more memorable
8 of 9
Short/ long sentences
Creates rhythm in the text which makes it more interesting to read. Short sentences give clarity and authority. Long sentences may make it more formal or more conversational. Overall effect will be to hold our interest better
9 of 9
Other cards in this set
Card 2
Front
Metaphor/Similie
Back
Makes the subject more vivid. Helps us to visualise the idea. Uses a technique often used in advertising and storytelling.
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