TB8 SPA Lecture 2; Power in advertising
- Created by: mint75
- Created on: 30-04-16 11:08
Other questions in this quiz
2. In Maddux & Rogers (1983), what was the main effect for probability of occurence of threatened event?
- High probability = higher expectancy of developing ill effects of smoking
- High efficacy = greater expectation that quitting will avoid ill effects
- Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low
3. What are the four components of Protection Motivation theory?
- Attitudes, Subjective norms, perceived behavioural control, intentions
- Prob of occurence, outcome severity, efficacy of coping response, self-efficacy expectancy
- Self-efficacy, comprehension, attitudes, persuasion
- Beliefs, values, morals, motivation
4. In Azjen's (1991) theory of planned behaviour, what are the 3 core inputs?
- Efficacy beliefs, control beliefs, Informative beliefs
- Behavioural beliefs, normative beliefs, efficacy beliefs
- Behavioural beliefs, normative beliefs, control beliefs
- Normative beliefs, efficacy beliefs, control beliefs
5. What were the 2x2 variables in Rossiter & Percy (1980)?
- Explicit/implicit belief claims and target/medium variables
- High/low visual emphasis and source/message variables
- High/low visual emphasis and explicit/implicit belief claims
- Explicit/implicit belief claims and source/message variables
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