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6. In Azjen's (1991) theory of planned behaviour, what are the 3 core inputs?

  • Normative beliefs, efficacy beliefs, control beliefs
  • Efficacy beliefs, control beliefs, Informative beliefs
  • Behavioural beliefs, normative beliefs, control beliefs
  • Behavioural beliefs, normative beliefs, efficacy beliefs

7. In Maddux & Rogers (1983), which of these was NOT a variable in the 2x2x2x2 design?

  • Response severity
  • Efficacy of coping response
  • Self-efficacy expectancy of performing the coping response
  • Probability of occurence of threatened event
  • Outcome severity

8. According to Fishbein & Azjen's behavioural intentions model, what are the two main concepts in changing attitudes?

  • Change how you evaluate the attribute and change attitude towards behaviour
  • Change the current belief by supplying a new one and change the subjective norms
  • Change the current belief by supplying a new one and change how you evaluate the attribute
  • Change attitude towards behaviour and change perceived behavioural control

9. In Uskel, Sherman and Fitzgibbon (2009) studying cultural effects of gain v.s loss framed messages, which motivational style did individualist cultures prefer?

  • Promotion > prevention. Loss framed > gain framed
  • Prevention > promotion. Loss framed > gain framed
  • Promotion > prevention. Gain framed > loss framed.
  • Prevention > promotion. Gain framed > loss framed.

10. What is the outcome variable in self efficacy?

  • Behaviour avoidance
  • Message acceptance

11. What are the four components of Protection Motivation theory?

  • Self-efficacy, comprehension, attitudes, persuasion
  • Attitudes, Subjective norms, perceived behavioural control, intentions
  • Prob of occurence, outcome severity, efficacy of coping response, self-efficacy expectancy
  • Beliefs, values, morals, motivation

12. In Maddux & Rogers (1983), what was the main effect for efficacy of coping response

  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low

13. What is the outcome variable in response efficacy?

  • Message acceptance
  • Behaviour avoidance

14. What are the two types of efficacy in protection-motivation theory?

  • Response efficacy and self efficacy
  • Response efficacy and outcome efficacy
  • Self efficacy and outcome efficacy
  • Motivation efficacy and response efficacy

15. According to Fishbein & Azjen's behavioural intentions model, what are the two main concepts in intention to buy a product?

  • Change attitude towards behaviour, subjective norms and perceived behavioural control
  • Change attitude towards behaviour and change the subjective norms
  • Change subjective norms and change actual behavioural control
  • Change attitude towards behaviour and change perceived behavioural control

16. What is the main premise of Rossiter & Percys (1980) attitude change model?

  • High visual emphasis accompanied by explicit belief claims will always produce a positive emotional response
  • The stimulus accompanying the unconditioned stimulus produces a positive emotional response which is then transferred to the product
  • The stimulus accompanying the conditioned stimulus produces a positive emotional response which is then transferred to the product
  • High visual emphasis accompanied by implicit belief claims will always produce a positive emotional response

17. In Maddux & Rogers (1983), what was the main effect for probability of occurence of threatened event?

  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low

18. What does a fear campaign utilise?

  • Argument based persuasive messages
  • Evidence based persuasive messages
  • Prevention rather than promotion
  • Promotion rather than prevention

19. What is response efficacy?

  • How effective is the info at stopping risk
  • Own capability to stop risky behaviour
  • Message acceptance
  • Behaviour avoidance

20. Which of these is NOT a factor influencing persuasion?

  • Medium variable (how)
  • Target variable (whom)
  • Message variable (what)
  • Lateral variable (when)
  • Source variable (who)