What were the 2x2 variables in Rossiter & Percy (1980)?
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Card 7
Front
Which combination won overall in Rossiter & Percy (1980)?
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Card 8
Front
In Uskel, Sherman and Fitzgibbon (2009) studying cultural effects of gain v.s loss framed messages, which motivational style did individualist cultures prefer?
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Card 9
Front
What does a fear campaign utilise?
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Card 10
Front
What are the two types of efficacy in protection-motivation theory?
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Card 11
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What is response efficacy?
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Card 12
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What is self efficacy?
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Card 13
Front
What is the outcome variable in response efficacy?
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Card 14
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What is the outcome variable in self efficacy?
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Card 15
Front
In Maddux & Rogers (1983), what was the main effect for probability of occurence of threatened event?
