TB8 SPA Lecture 2; Power in advertising

HideShow resource information
  • Created by: mint75
  • Created on: 30-04-16 11:08

1. In Maddux & Rogers (1983), what was the main effect for probability of occurence of threatened event?

  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low
  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
1 of 20

Other questions in this quiz

2. Which of these is NOT a factor influencing persuasion?

  • Medium variable (how)
  • Source variable (who)
  • Target variable (whom)
  • Lateral variable (when)
  • Message variable (what)

3. What are the two types of efficacy in protection-motivation theory?

  • Motivation efficacy and response efficacy
  • Response efficacy and outcome efficacy
  • Response efficacy and self efficacy
  • Self efficacy and outcome efficacy

4. In Uskel, Sherman and Fitzgibbon (2009) studying cultural effects of gain v.s loss framed messages, which motivational style did individualist cultures prefer?

  • Prevention > promotion. Loss framed > gain framed
  • Promotion > prevention. Gain framed > loss framed.
  • Promotion > prevention. Loss framed > gain framed
  • Prevention > promotion. Gain framed > loss framed.

5. In Maddux & Rogers (1983), what was the main effect for outcome severity & self efficacy?

  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low
  • High probability = higher expectancy of developing ill effects of smoking

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all TB8 SPA resources »