TB8 SPA Lecture 2; Power in advertising

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  • Created by: mint75
  • Created on: 30-04-16 11:08

1. What are the two types of efficacy in protection-motivation theory?

  • Self efficacy and outcome efficacy
  • Motivation efficacy and response efficacy
  • Response efficacy and self efficacy
  • Response efficacy and outcome efficacy
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Other questions in this quiz

2. In Maddux & Rogers (1983), what was the main effect for efficacy of coping response

  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low

3. In Maddux & Rogers (1983), which of these was NOT a variable in the 2x2x2x2 design?

  • Response severity
  • Efficacy of coping response
  • Probability of occurence of threatened event
  • Outcome severity
  • Self-efficacy expectancy of performing the coping response

4. Which of these is NOT a factor influencing persuasion?

  • Lateral variable (when)
  • Source variable (who)
  • Message variable (what)
  • Medium variable (how)
  • Target variable (whom)

5. What is the main premise of Rossiter & Percys (1980) attitude change model?

  • The stimulus accompanying the unconditioned stimulus produces a positive emotional response which is then transferred to the product
  • The stimulus accompanying the conditioned stimulus produces a positive emotional response which is then transferred to the product
  • High visual emphasis accompanied by explicit belief claims will always produce a positive emotional response
  • High visual emphasis accompanied by implicit belief claims will always produce a positive emotional response

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