TB8 SPA Lecture 2; Power in advertising

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  • Created by: mint75
  • Created on: 30-04-16 11:08

1. In Maddux & Rogers (1983), what was the main effect for efficacy of coping response

  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low
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2. According to Fishbein & Azjen's behavioural intentions model, what are the two main concepts in changing attitudes?

  • Change the current belief by supplying a new one and change how you evaluate the attribute
  • Change the current belief by supplying a new one and change the subjective norms
  • Change attitude towards behaviour and change perceived behavioural control
  • Change how you evaluate the attribute and change attitude towards behaviour

3. What is the outcome variable in response efficacy?

  • Message acceptance
  • Behaviour avoidance

4. In Maddux & Rogers (1983), which of these was NOT a variable in the 2x2x2x2 design?

  • Efficacy of coping response
  • Probability of occurence of threatened event
  • Response severity
  • Outcome severity
  • Self-efficacy expectancy of performing the coping response

5. What is the main premise of Rossiter & Percys (1980) attitude change model?

  • High visual emphasis accompanied by explicit belief claims will always produce a positive emotional response
  • The stimulus accompanying the unconditioned stimulus produces a positive emotional response which is then transferred to the product
  • The stimulus accompanying the conditioned stimulus produces a positive emotional response which is then transferred to the product
  • High visual emphasis accompanied by implicit belief claims will always produce a positive emotional response

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