TB8 SPA Lecture 2; Power in advertising

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  • Created by: mint75
  • Created on: 30-04-16 11:08

1. According to Fishbein & Azjen's behavioural intentions model, what are the two main concepts in intention to buy a product?

  • Change subjective norms and change actual behavioural control
  • Change attitude towards behaviour and change the subjective norms
  • Change attitude towards behaviour and change perceived behavioural control
  • Change attitude towards behaviour, subjective norms and perceived behavioural control
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Other questions in this quiz

2. What is the main premise of Rossiter & Percys (1980) attitude change model?

  • High visual emphasis accompanied by implicit belief claims will always produce a positive emotional response
  • The stimulus accompanying the unconditioned stimulus produces a positive emotional response which is then transferred to the product
  • High visual emphasis accompanied by explicit belief claims will always produce a positive emotional response
  • The stimulus accompanying the conditioned stimulus produces a positive emotional response which is then transferred to the product

3. What are the two types of efficacy in protection-motivation theory?

  • Motivation efficacy and response efficacy
  • Response efficacy and outcome efficacy
  • Response efficacy and self efficacy
  • Self efficacy and outcome efficacy

4. How many stages are there in Krugmens (1972) stages of psychological exposure?

  • 5
  • 2
  • 3
  • 4

5. In Maddux & Rogers (1983), what was the main effect for probability of occurence of threatened event?

  • High probability = higher expectancy of developing ill effects of smoking
  • High efficacy = greater expectation that quitting will avoid ill effects
  • Interaction = bigger effect of belief in outcome severity for high-self efficacy groups > low

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