TB8, L2 - Advertising

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  • Created by: a1b2c3d4
  • Created on: 18-05-16 21:16
Who postulated the '3 stages of psychological exposure'?
Krugmen
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What is the first stage of the "3 stages of psychological exposure"?
Paying attention
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What is the second stage of the "3 stages of psychological exposure"?
Understanding message
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What is the third stage of the "3 stages of psychological exposure"?
Recognising something has been seen before
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James (1995) found that:
In the correct context, 1 viewing can trigger buying behaviours
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In Azjen's theory of planned behaviour, behavioural beliefs feed into:
Attitude towards behaviour
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In Azjen's theory of planned behaviour, normative beliefs feed into:
Subjective norms
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In Azjen's theory of planned behaviour, control beliefs feed into:
Behavioural control
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Attention refers to:
The credibility of the source of communication
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Comprehension refers to:
The type of message
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Rossiter and Percy (1980) found that:
Positive music can be used to change attitude toward a product
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The Beer study (Rossiter and Percy, 1980) showed that the most effective adverts:
Have high visual emphasis and explicit claims
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Vskul, Sherman and Fitzgibbon (2009) found that:
British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts
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Protection motivation theory states that fear campaign adverts work because:
They put people in a motivated state to protect against danger, elicited by a threat
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Self efficacy refers to:
The belief in oneself to change the behaviour
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Behaviour change is due to:
How much protective motivation is triggered as a result of cognitive appraisal
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Maddux and Rogers (1983) found:
There was a high interaction between probability, coping response and self efficacy
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Maddux and Rogers (1983) also found:
Self efficacy influences the effect of probability of event and coping response efficacy
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Fear campaigns should:
Not create fear, provide a solution, convince response and self efficacy
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Other cards in this set

Card 2

Front

What is the first stage of the "3 stages of psychological exposure"?

Back

Paying attention

Card 3

Front

What is the second stage of the "3 stages of psychological exposure"?

Back

Preview of the front of card 3

Card 4

Front

What is the third stage of the "3 stages of psychological exposure"?

Back

Preview of the front of card 4

Card 5

Front

James (1995) found that:

Back

Preview of the front of card 5
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