TB8, L2 - Advertising 0.0 / 5 ? PsychologySocial, Personality and AbnormalUniversityNone Created by: a1b2c3d4Created on: 18-05-16 21:16 Who postulated the '3 stages of psychological exposure'? Krugmen 1 of 19 What is the first stage of the "3 stages of psychological exposure"? Paying attention 2 of 19 What is the second stage of the "3 stages of psychological exposure"? Understanding message 3 of 19 What is the third stage of the "3 stages of psychological exposure"? Recognising something has been seen before 4 of 19 James (1995) found that: In the correct context, 1 viewing can trigger buying behaviours 5 of 19 In Azjen's theory of planned behaviour, behavioural beliefs feed into: Attitude towards behaviour 6 of 19 In Azjen's theory of planned behaviour, normative beliefs feed into: Subjective norms 7 of 19 In Azjen's theory of planned behaviour, control beliefs feed into: Behavioural control 8 of 19 Attention refers to: The credibility of the source of communication 9 of 19 Comprehension refers to: The type of message 10 of 19 Rossiter and Percy (1980) found that: Positive music can be used to change attitude toward a product 11 of 19 The Beer study (Rossiter and Percy, 1980) showed that the most effective adverts: Have high visual emphasis and explicit claims 12 of 19 Vskul, Sherman and Fitzgibbon (2009) found that: British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts 13 of 19 Protection motivation theory states that fear campaign adverts work because: They put people in a motivated state to protect against danger, elicited by a threat 14 of 19 Self efficacy refers to: The belief in oneself to change the behaviour 15 of 19 Behaviour change is due to: How much protective motivation is triggered as a result of cognitive appraisal 16 of 19 Maddux and Rogers (1983) found: There was a high interaction between probability, coping response and self efficacy 17 of 19 Maddux and Rogers (1983) also found: Self efficacy influences the effect of probability of event and coping response efficacy 18 of 19 Fear campaigns should: Not create fear, provide a solution, convince response and self efficacy 19 of 19
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