TB8, L2 - Advertising

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1. Maddux and Rogers (1983) also found:

  • Self efficacy influences the effect of probability of event and coping response efficacy
  • Self efficacy influences the effect of outcome severity and coping response efficacy
  • Coping efficacy influences the effect of self efficacy and outcome severity
  • None of the above
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2. Which of the following are factors influencing persuasion?

  • Source variability, advertiser variability, medium variability, target variability
  • Source variability, comprehension variability, medium variability, target variability
  • Source variability, message variability, medium variability, target variability
  • Source variability, comprehension variability, product variability, target variability

3. In Azjen's theory of planned behaviour, behavioural beliefs feed into:

  • Attitude towards behaviour
  • Actual behavioural control
  • Subjective norms
  • Perceived behavioural control

4. Rossiter and Percy (1980) found that:

  • Implicit messages are more effective than explicit messages
  • None of the above
  • Positive music can be used to change attitude toward a product
  • Visual saliency of an advert decreases the effect of written information

5. What is the second stage of the "3 stages of psychological exposure"?

  • Understanding message
  • Paying attention
  • Changing behaviour
  • Recognising something has been seen before

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