TB8, L2 - Advertising

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1. Which of the following are factors influencing persuasion?

  • Source variability, comprehension variability, product variability, target variability
  • Source variability, message variability, medium variability, target variability
  • Source variability, comprehension variability, medium variability, target variability
  • Source variability, advertiser variability, medium variability, target variability
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2. What is the third stage of the "3 stages of psychological exposure"?

  • Changing behaviour
  • Recognising something has been seen before
  • Paying attention
  • Understanding message

3. Which of the following is NOT an internal process of persuasion as hypothesised by McGuire (1968)?

  • Comprehension
  • Subjective norms
  • Attention
  • Acceptance

4. Behaviour change is due to:

  • The probability of the occurrence of the threatened event
  • None of the above
  • How much protective motivation is triggered as a result of cognitive appraisal
  • Viewing an advert a minimum of 3 times

5. In Azjen's theory of planned behaviour, behavioural beliefs feed into:

  • Actual behavioural control
  • Subjective norms
  • Attitude towards behaviour
  • Perceived behavioural control

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