Other questions in this quiz

2. In Azjen's theory of planned behaviour, behavioural beliefs feed into:

  • Actual behavioural control
  • Subjective norms
  • Attitude towards behaviour
  • Perceived behavioural control

3. Which of the following is NOT an internal process of persuasion as hypothesised by McGuire (1968)?

  • Comprehension
  • Subjective norms
  • Attention
  • Acceptance

4. Maddux and Rogers (1983) also found:

  • Self efficacy influences the effect of probability of event and coping response efficacy
  • None of the above
  • Self efficacy influences the effect of outcome severity and coping response efficacy
  • Coping efficacy influences the effect of self efficacy and outcome severity

5. James (1995) found that:

  • None of the above
  • In the correct context, 1 viewing can trigger buying behaviours
  • Context has no influence on viewing and buying behaviours
  • Even in the correct context, a minimum of 3 viewings are needed to trigger buying behaviours

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