TB8, L2 - Advertising

HideShow resource information

1. Vskul, Sherman and Fitzgibbon (2009) found that:

  • Both British and Asian participants responded best to gain-framed adverts
  • British participants responded best to loss-framed adverts; Asian participants responded best to gain-framed adverts
  • British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts
  • Both British and Asian participants responded best to loss-framed adverts
1 of 20

Other questions in this quiz

2. Maddux and Rogers (1983) found:

  • None of the above
  • There was no interaction between probability, coping response and self efficacy
  • There was a high interaction between probability, coping response and self efficacy
  • There was a high interaction between outcome severity, coping response and self efficacy

3. What is the third stage of the "3 stages of psychological exposure"?

  • Recognising something has been seen before
  • Understanding message
  • Paying attention
  • Changing behaviour

4. Comprehension refers to:

  • The type of message
  • The credibility of the source of communication
  • Acceptance that the advert has been seen before
  • Who the advert is aimed at

5. Protection motivation theory states that fear campaign adverts work because:

  • None of the above
  • They make people aware of the probability of the threatened event
  • They put people in a motivated state to protect against danger, elicited by a threat
  • They use coercive power which is the most influential type of power

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Social, Personality and Abnormal resources »