TB8, L2 - Advertising
- Created by: a1b2c3d4
- Created on: 18-05-16 21:16
Other questions in this quiz
2. Comprehension refers to:
- Who the advert is aimed at
- The credibility of the source of communication
- The type of message
- Acceptance that the advert has been seen before
3. In Azjen's theory of planned behaviour, normative beliefs feed into:
- Attitude towards behaviour
- Subjective norms
- Perceived behavioural control
- Actual behavioural control
4. Self efficacy refers to:
- How probable the danger is
- None of the above
- The belief in oneself to change the behaviour
- How effective the response is to stop the risk
5. Which of the following is NOT an internal process of persuasion as hypothesised by McGuire (1968)?
- Comprehension
- Acceptance
- Subjective norms
- Attention
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