TB8, L2 - Advertising

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1. Maddux and Rogers (1983) found:

  • There was a high interaction between outcome severity, coping response and self efficacy
  • There was a high interaction between probability, coping response and self efficacy
  • There was no interaction between probability, coping response and self efficacy
  • None of the above
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2. In Azjen's theory of planned behaviour, behavioural beliefs feed into:

  • Attitude towards behaviour
  • Subjective norms
  • Perceived behavioural control
  • Actual behavioural control

3. Comprehension refers to:

  • Who the advert is aimed at
  • The credibility of the source of communication
  • The type of message
  • Acceptance that the advert has been seen before

4. Which of the following types of power are NOT typically seen in advertising?

  • Coercive
  • Referent
  • Reward
  • Informational/expert

5. Protection motivation theory states that fear campaign adverts work because:

  • None of the above
  • They put people in a motivated state to protect against danger, elicited by a threat
  • They use coercive power which is the most influential type of power
  • They make people aware of the probability of the threatened event

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