TB8, L2 - Advertising

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1. Attention refers to:

  • The credibility of the source of communication
  • The type of message
  • Who the advert is aimed at
  • Acceptance that the advert has been seen before
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2. Maddux and Rogers (1983) also found:

  • Self efficacy influences the effect of probability of event and coping response efficacy
  • Self efficacy influences the effect of outcome severity and coping response efficacy
  • Coping efficacy influences the effect of self efficacy and outcome severity
  • None of the above

3. Rossiter and Percy (1980) found that:

  • Implicit messages are more effective than explicit messages
  • Positive music can be used to change attitude toward a product
  • Visual saliency of an advert decreases the effect of written information
  • None of the above

4. Comprehension refers to:

  • The type of message
  • The credibility of the source of communication
  • Acceptance that the advert has been seen before
  • Who the advert is aimed at

5. Maddux and Rogers (1983) found:

  • There was a high interaction between outcome severity, coping response and self efficacy
  • None of the above
  • There was a high interaction between probability, coping response and self efficacy
  • There was no interaction between probability, coping response and self efficacy

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