TB8, L2 - Advertising

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1. Attention refers to:

  • Acceptance that the advert has been seen before
  • The type of message
  • The credibility of the source of communication
  • Who the advert is aimed at
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2. In Azjen's theory of planned behaviour, normative beliefs feed into:

  • Attitude towards behaviour
  • Actual behavioural control
  • Subjective norms
  • Perceived behavioural control

3. James (1995) found that:

  • In the correct context, 1 viewing can trigger buying behaviours
  • Even in the correct context, a minimum of 3 viewings are needed to trigger buying behaviours
  • Context has no influence on viewing and buying behaviours
  • None of the above

4. Vskul, Sherman and Fitzgibbon (2009) found that:

  • Both British and Asian participants responded best to gain-framed adverts
  • British participants responded best to loss-framed adverts; Asian participants responded best to gain-framed adverts
  • British participants responded best to gain-framed adverts; Asian participants responded best to loss-framed adverts
  • Both British and Asian participants responded best to loss-framed adverts

5. In Azjen's theory of planned behaviour, control beliefs feed into:

  • Attitude towards behaviour
  • Behavioural control
  • Intention
  • Subjective norms

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