SWOT Analysis

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  • Created by: LivStorm
  • Created on: 21-09-21 19:49
What does SWOT stand for?
Strengths, Weaknesses, Opportunities and Threats
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Strengths?
Internal factors within a business that can help it achieve its objectives
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Weaknesses?
Internal factors that could prevent a business from achieving its objectives
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Opportunities?
External business circumstances that can help it achieve its objectives
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Threats?
External problems that may prevent a business from achieving its objectives
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Questions about strengths of the business you should ask when doing a SWOT analysis?
What advantages does your organisation have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others can't?
What do people in your market see as your strengths?
What factors mean that you "get the sale"?
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Questions about weaknesses of the business you should ask when doing a SWOT analysis?
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?
What factors lose you sales?
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Questions about opportunities of the business you should ask when doing a SWOT analysis?
What good opportunities can you spot?
What interesting trends are you aware of?
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Useful opportunities can come from such things as...
Changes in technology and markets on both a broad and normal scale.
Changes in government policy related to your field.
Changes in social patterns, population, lifestyle changes, and so on.
Local events.
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Questions about threats of the business you should ask when doing a SWOT analysis?
What obstacles do you face?
What are your competitors doing?
Are quality standards or specifications for your job, products or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of yo
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Audi SWOT analysis example (Strengths)
Audi is backed by VW
Presence in 153 countries worldwide through parent company
High ROE and ROA compared to its competitors
High domestic and international sales growth
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Audi SWOT analysis example (Weaknesses)
Product recalls over recent years show poor quality and stock control
Low market share means it lacks scales to compete with larger manufacturers such as Ford and BMW
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Audi SWOT analysis example (Opportunities)
Audi is developing a hybrid electric vehicle
Rising energy costs will increase demand for HEVs
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Audi SWOT analysis example (Threats)
The global car industry is very competitive and Audi is one of the small companies
Recessions in Europe and USA has meant falls in demand
High labour costs
Engine emission legislation has increased research and development costs
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SWOT as a strategic tool (Strength > Opportunities)
Used to formulate a strategy of growth and attack to use the business's strengths to maximise opportunities in the market.
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SWOT as a strategic tool (Strength > Threat)
Used to compete and defend, using the strengths to minimise the market threats.
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SWOT as a strategic tool (Weaknesses > Opportunities)
Used to improve and attack new markets or produce new products.
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SWOT as a strategic tool (Weaknesses > Threats)
Used to identify when to change and retreat.
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SWOT as a tactical tool
Useful as part of the planning process to attract investors and funding.
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Other cards in this set

Card 2

Front

Strengths?

Back

Internal factors within a business that can help it achieve its objectives

Card 3

Front

Weaknesses?

Back

Preview of the front of card 3

Card 4

Front

Opportunities?

Back

Preview of the front of card 4

Card 5

Front

Threats?

Back

Preview of the front of card 5
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