Surveys 2

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  • Created by: The Shrew
  • Created on: 17-01-16 18:37
Psychometric test
Implicit psychological processes/ unconscious aspects of human nature
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Implicit/ Explicit
Clear or unclear what is being investigated
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Attitude questionnaires assumptions
Possible to express attitudes using verbal statements/ verbal statements have same meaning for all ps/ attitudes expressed can be quantified
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Consistency, social desirability, ambivalence, normative response bias
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Lie scale
Set of items to indicate whether a person has been truthful
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Francis Galton and developed by Jung
Word association tests- claimed to identify abnormal patterns of response, psychological complexes, intellectual and emotional deficiencies
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Advantages and disadvantages
quick, easy, helps people- eg predict drug use/ self-scoring improves validity/ colloquialism/ difficult to create standardised procedures/ how implicit are they?
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Implicit cognitive tasks
infer attitude and belief from performance on other tasks/ often use RT
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Implicit association task
Association between concepts- computer based or fast pairing
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based on cultural beliefs/ views/ personal beliefs/ attitudes/ EV
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X= T + E
X= observed score/ T= true score/ E= random error score
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Random error
reading question wrong/ answer in socially acceptable way/ good or bad mood/ tired or distracted
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Systematic error
problem with validity of test
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Content validity
all behaviours/ aspects
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Construct validity
theoretical construct
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Criterion- oriented validity
correlates with established measures
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Established population norms
age/ IQ average
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Ability, aptitude, achievement
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Person based
Mood, personality, attitude
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Normative referencing test
Scores compared to norm (mean/median)
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Criterion reference testing
compared to predetermined criteria
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Survey analysis
Usually correlation- don't manipulate IV
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More than one hypothesis
Divide p-value by no. of comparisons made
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Surveys with IVs
assign p to category/ IV is operationalised and DV measured with standard procedure- Use T-test
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Other cards in this set

Card 2


Implicit/ Explicit


Clear or unclear what is being investigated

Card 3


Attitude questionnaires assumptions


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Card 4




Preview of the front of card 4

Card 5


Lie scale


Preview of the front of card 5
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