Surveys 2 0.0 / 5 ? PsychologyMethods and StatisticsUniversityNone Created by: The ShrewCreated on: 17-01-16 18:37 Psychometric test Implicit psychological processes/ unconscious aspects of human nature 1 of 24 Implicit/ Explicit Clear or unclear what is being investigated 2 of 24 Attitude questionnaires assumptions Possible to express attitudes using verbal statements/ verbal statements have same meaning for all ps/ attitudes expressed can be quantified 3 of 24 Problems Consistency, social desirability, ambivalence, normative response bias 4 of 24 Lie scale Set of items to indicate whether a person has been truthful 5 of 24 Francis Galton and developed by Jung Word association tests- claimed to identify abnormal patterns of response, psychological complexes, intellectual and emotional deficiencies 6 of 24 Advantages and disadvantages quick, easy, helps people- eg predict drug use/ self-scoring improves validity/ colloquialism/ difficult to create standardised procedures/ how implicit are they? 7 of 24 Implicit cognitive tasks infer attitude and belief from performance on other tasks/ often use RT 8 of 24 Implicit association task Association between concepts- computer based or fast pairing 9 of 24 Problems based on cultural beliefs/ views/ personal beliefs/ attitudes/ EV 10 of 24 X= T + E X= observed score/ T= true score/ E= random error score 11 of 24 Random error reading question wrong/ answer in socially acceptable way/ good or bad mood/ tired or distracted 12 of 24 Systematic error problem with validity of test 13 of 24 Content validity all behaviours/ aspects 14 of 24 Construct validity theoretical construct 15 of 24 Criterion- oriented validity correlates with established measures 16 of 24 Established population norms age/ IQ average 17 of 24 Knowledge-based Ability, aptitude, achievement 18 of 24 Person based Mood, personality, attitude 19 of 24 Normative referencing test Scores compared to norm (mean/median) 20 of 24 Criterion reference testing compared to predetermined criteria 21 of 24 Survey analysis Usually correlation- don't manipulate IV 22 of 24 More than one hypothesis Divide p-value by no. of comparisons made 23 of 24 Surveys with IVs assign p to category/ IV is operationalised and DV measured with standard procedure- Use T-test 24 of 24
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