Easy, cheap, convenient, large diverse sample, representative, ethics
2 of 21
Phone surveys
Some Qs easier to ask/ large diverse samples/ selection bias/ interviewer bias
3 of 21
Group surveys
Captive audience/ large amount of data quickly/ privacy and anonymity/ pressure
4 of 21
Structured interviews
Same Qs, same order, quantitative analysis, interviewer bias, social context
5 of 21
Personally
Convenient, large sample, good response rate, representativeness, demand characteristics, questionnaire fatigue
6 of 21
Psychometric tests
Ways to measure things related to the mind- ability or aptitude tests/ personal qualities
7 of 21
Date back to
2000BC China
8 of 21
605-1905
Chinese civil service exams, test fundamental skills
9 of 21
Robert Yerkes
Army Alpha and Beta tests- systematic method of evaluating intellectual and emotional functioning of soldiers/ verbal and numerical ability/ ability to follow directions/ capability of serving/ job classification/ leadership potential
10 of 21
Beta test
Illiterate or foreign speaking
11 of 21
Used by
Eugenicists
12 of 21
Emotional stability and susceptibility to shell shock
Woodworth Personal Data Sheet
13 of 21
Stanford
Binet IQ test used to identify children with learning difficulties
14 of 21
Open-ended Qs
Detailed answers, quick to design but long to analyse, subjective interpretation, participant led
15 of 21
Partially open-ended
Multiple choice plus other
16 of 21
Close ended
True/false, multiple choice, likert scale- guessing, unsubtle, complex to design but quick to mark, theory led
17 of 21
Questionnaire fallacy
Belief that questionnaire provides true picture of what people do and think
18 of 21
Rating scale
Equal number of positive and negative questions/ pilot test/ scale should fit topics
19 of 21
Semantic differential scale
meanings of concepts suing bipolar adjectives
20 of 21
Questionnaire bias
Order effects, priming, demand characteristics, social desirability, acquiescence, extreme or neutral responses, cultural bias
21 of 21
Other cards in this set
Card 2
Front
Internet surveys
Back
Easy, cheap, convenient, large diverse sample, representative, ethics
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