Studying Society

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Reliability
replicate something or a study and get the same or similar results constistantly
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Validty
A truthful or a accuarate answer e.g. poeple may lie meaning the data is not valid
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Ethics
morally right or wrong
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Quantitative Data
numerical data that is collected objectively
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Qualitative Data
data in word from, which is rich in deatil
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Primary Data
Data collected by the sociologists for example questionnaires
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Secondary Data
Data collected by someone else for example staristics
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Hypthesis
A prediction or testable statement
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Random Sampling
Equal chance of being selected for example put into a computer generator
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Socail Surveys
Method of gathering information from large groups e.g. questionnaires
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Representitive Sample
a group that has similar characteristics as the target population
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Sampling
method of selecting groups to carry the research out on
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Survey Population
a group of information
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Questionnaires
a pre-set list of questions that are used to get information
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Interviews
Interviewers opinions or interrputations of the research for example same sex
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Pilot Study
small scaled trialed run thats carried out before the study so thatvthey can chaeck for mistakes
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Structured Interview
pre-set list of questions and can only ask them
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Unstructured Interview
no pre-set questions about just one topic used to build up a report
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Longitudinal Study
a study over a long period of time to see patterns and trends
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Participant Observation
the sociologist takes part in the group observation
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Official Statistics
Numerical data collected by the governmnet for example birth and death rates
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Other cards in this set

Card 2

Front

A truthful or a accuarate answer e.g. poeple may lie meaning the data is not valid

Back

Validty

Card 3

Front

morally right or wrong

Back

Preview of the back of card 3

Card 4

Front

numerical data that is collected objectively

Back

Preview of the back of card 4

Card 5

Front

data in word from, which is rich in deatil

Back

Preview of the back of card 5
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