SSC - SWOT Analysis 0.0 / 5 ? Business StudiesSWOT AnalysisA2/A-levelEdexcel Created by: Sophia BoothCreated on: 17-09-19 17:17 What's SWOT stand for? strengths, weaknesses, opportunities and threats 1 of 10 What does SWOT analysis do? helps a business assess its competitive strength and the nature of its external environment 2 of 10 Is SW internal to the business or external? internal 3 of 10 Is OT internal to the business or external? external 4 of 10 How do you assess the SW? competitive advantage, role for bench-marking and key performance indicators. 5 of 10 Whats bench-marking? evaluate something by comparison with a standard. 6 of 10 What is the like evidence of SW? market share (%), profitability (operating profit %), efficiency (unit costs), brand recognition & loyalty), market capitalisation (value & growth), reputation for quality. 7 of 10 What does PESTLE stand for? politics, economic, social, technological, legal/laws, environmental. 8 of 10 How do you assess OW? how to take advantage of opportunities, how to protect against threats, role of risk managements and contingency planning. 9 of 10 What's contingency planning? a plan designed to take account of a possible future event or circumstance. 10 of 10
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