spotting business opportunity

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  • Created by: blloob1
  • Created on: 22-03-14 20:56

1. What is market mapping

  • Information about oppinions, judgments and attitudes
  • A range of possible positions for two features of a product such as high price and high quality
  • Designed to give information about a likely target market
  • when no bussiness is currently serving the needs of customers for a particular product or service
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2. What is market research

  • The collection of secondary data information that alredy exists externaly from the bussiness
  • Designed to give information about a likely target market
  • The collection of primary data that no one els has collected
  • Customers with different buying habbits

3. What is innovation

  • the process of transfering inventions into products
  • The increased worth a bussiness creats for a product
  • Strengths, weaknesses, orpertunity, threats
  • The descovery of a new process or potential product

4. What is secondary research

  • Customers with different buying habbits
  • Designed to give information about a likely target market
  • The collection of secondary data information that alredy exists externaly from the bussiness
  • The collection of primary data that no one els has collected

5. What dose the term SWOT mean

  • the process of transfering inventions into products
  • The increased worth a bussiness creats for a product
  • Strengths, weaknesses, orpertunity, threats
  • The descovery of a new process or potential product

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