How do Fishbein & Ajzen (1975) suggest to change attitudes?
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Card 7
Front
In Rossiter & Percy's (1980) experiment, which combination of visual emphasis and belief claims produced the highest attitude and intention to buy scores?
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Card 8
Front
What is the "dual loop" theory?
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Card 9
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What is McGuire's (1968) internal process of persuasion?
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Card 10
Front
What factors influence persuasion?
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Card 11
Front
In Uskul, Sherman & Fitzgibbon's (2009) study, what were the biggest effects?
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Card 12
Front
What 3 factors must fear campaigns tap into?
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Card 13
Front
What are the outcomes of response efficiency and self efficiency?
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Card 14
Front
What is the drive-reduction model (Janis, 1970)?
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Card 15
Front
What is the parallel response model (Leventhal, 1970)?
