Sources Of Data

Sources of Data

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Define: Indirect data
1) Data that you use that was originally collected by someone else
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Data collected from questionnaires would be an example of...?
1) Direct Data 2) Original source data
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A company purchases a list of e-mail address which were collected by an online shop, this would be an example of?
1) Indirect Data
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Data collected from interviews would be?
1) Direct Data 2) Original source data
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Give 3 examples of Direct data
1) Questionnaire 2) Face to face interview 3) Observation
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Give 2 examples of indirect data
1) online shop collecting customer e-mail address from another retailer 2) A gardener collecting the weather forecast from the met office
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Advantages of Direct data
1) you get the exact data you need 2) You know exactly where the data came from (reliable) 3) you may be able to sell the data for another purpose
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Disadvantages of Direct data
1) Data gathering may take a long time to collect 2) may involve having to purchase equipment
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Advantages of Indirect data
1) It may be cheaper to gather original data 2) takes less time to gather
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Disadvantages of Indirect data
1) you don't know exactly where the data came from and so may be unreliable 2) You may not be able to obtain the exact information you want
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Other cards in this set

Card 2

Front

Data collected from questionnaires would be an example of...?

Back

1) Direct Data 2) Original source data

Card 3

Front

A company purchases a list of e-mail address which were collected by an online shop, this would be an example of?

Back

Preview of the front of card 3

Card 4

Front

Data collected from interviews would be?

Back

Preview of the front of card 4

Card 5

Front

Give 3 examples of Direct data

Back

Preview of the front of card 5
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