Sociology Unit 1- Studying Society -Data and Research Key Words 4.0 / 5 based on 2 ratings ? SociologyGCSEAQA Created by: CelenaCreated on: 21-02-13 14:11 Primary Data The Researcher goes and collects information themselves 1 of 16 Secondary Data The researcher looks at information relating to his/her study that has been collected by someone else 2 of 16 Quantitative Data These are the results of large scale research (usually involving closed questions) presented in numerical form on charts and graphs 3 of 16 Qualitative data This is presented in visual or verbal form and as words rather than numbers from responses to open questions 4 of 16 Example of Primary Quantitative data? Postal Questionnaires, Census 5 of 16 Example of Primary Qualitative data? Overt observations and Interviews 6 of 16 Example of Secondary Quantitative data? Official statistics and existing research 7 of 16 Example of Secondary Qualitative data? Letters, Diaries and Photographs 8 of 16 Questionairres A questionairre consists of pre-set questions to which the respondent supplies answers. 9 of 16 Interviews These are a form of questionairres delivered face to face or over the phone 10 of 16 Closed/ Fixed Question They have to choose between given answer boxes, limited choices 11 of 16 Open Questions Unlimited choice, so the respondent can answer as they wish 12 of 16 Longitudinal Study This is a study of people of the same age,often cohort and over a long period of time 13 of 16 Participant observations The researcher joins the group they are investigating and participates as a full member 14 of 16 Observer effect This is the idea that those being observed may change their behavior because an observer is present 15 of 16 Non-participant Observation The researcher is a "fly on the wall" researching the activities of a group without getting involved 16 of 16
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