Sociology - Studying Society

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What is primary data?
Data collected for the first time by a researcher for a particular piece of research
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What is secondary data?
Data that exists before and independent from the researchers own research e.g official statistics
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What is quantitative data?
Data that is presented as numbers which can be analysed using statistical methods
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What is qualitative data?
Data which is in the form of text or images and is rich in detail.
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List 3 positives of observation
Quick, Cheap, Reach a large sample
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List 3 positives of structured interviews
Explain questions, questions are standardised, can generalise
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List 3 negatives of observation
Answers range, may be biased, cant as for explanation
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List 3 negatives of structured interview
Use pre-set questions, few opportunities to raise new issues, interviewer + interviewee effect
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What is a sociological approach compared to psychological?
Sociologists- study groups and influence on human life. Psychological- focus on individuals and things like mental illness
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What is a sociological approach compared to biological?
Sociological- view behaviour as cultural rather than biological. Biological- look for biological causes or characteristics when studying human behaviour
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What is a sociological approach compared to journalistic?
Sociological- must select and use evidence in balanced way or may be criticised. Journalistic- research is less thorough and may be biased
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Name some sampling techniques
Random, stratified, systematic, snowball, opportunistic
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Name some ethical issues
Confidentiality, anonymity, informed consent, gatekeeper
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Other cards in this set

Card 2

Front

What is secondary data?

Back

Data that exists before and independent from the researchers own research e.g official statistics

Card 3

Front

What is quantitative data?

Back

Preview of the front of card 3

Card 4

Front

What is qualitative data?

Back

Preview of the front of card 4

Card 5

Front

List 3 positives of observation

Back

Preview of the front of card 5
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