sociology research methods

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advantages unstructured interviews
the interviewer can clarify questions rephrase them and clear up any misunderstandings.
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disadvantages unstructured interviews
they require a skilled interviewer who is able to keep the conversation flowing smoothly and encourage interviewees to open up.
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advantages group interviews
enable researchers to access a wide range of views and experiences and so provide a rich source of information on a topic.
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disadvantages group interviews
group interviews need to be managed carefully by the researcher particularly when the topic is potentially sensetive.
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advantages longitudinal study
alllow researchers to examine social changes over time including: individuals daily lives, experiences, behaviour, attitudes and expectations can be identified.
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disadvantages longitudinal study
people may change their minds and decide not to continue participating in the study. the timescale involved means they are relatively expensive.
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advantages participant observation
allows the researcher to study the group in its natural everyday settings and observe its activites as they occur.
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disadvantages participant observation
once entry has been achieved it may be difficult to gain group member acceptance and trust..
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advantages non participant observation
non participant observers are less likely to get drawn into the groups activities.
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disadvantages non participant observation
it is more difficult to see the word through the eyes of the group members. The researcher is less likely to understand things in the same way as group members.
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Other cards in this set

Card 2

Front

disadvantages unstructured interviews

Back

they require a skilled interviewer who is able to keep the conversation flowing smoothly and encourage interviewees to open up.

Card 3

Front

advantages group interviews

Back

Preview of the front of card 3

Card 4

Front

disadvantages group interviews

Back

Preview of the front of card 4

Card 5

Front

advantages longitudinal study

Back

Preview of the front of card 5
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