sociology mass media

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Agenda-setting
the way media focuses public attention on particular issues +probs - may influence what we think but not tell what to think. through discussing some issues and leaving out others-influence over political views
1 of 5
Norm-Referencing
Way in which the news-media outlines boundaries of behavior. Behavior/views of some groups/organisations presented positively E.G asylum-s = scroungers & Fire fighters = posotive
2 of 5
Gate-keepers
Program controllers, editors, journalists & owners - decide what to covers and present - ` open gate` for certain issues and `close the gate` for some issues - therefore Gate.K are in strong positions to set the agenda.
3 of 5
News-values
Events, issues & personalities media think is `newsworthy` - that they think their audience will find interesting or topical.
4 of 5
Profit-motive
News-papers exists as buisnesses
5 of 5

Other cards in this set

Card 2

Front

Way in which the news-media outlines boundaries of behavior. Behavior/views of some groups/organisations presented positively E.G asylum-s = scroungers & Fire fighters = posotive

Back

Norm-Referencing

Card 3

Front

Program controllers, editors, journalists & owners - decide what to covers and present - ` open gate` for certain issues and `close the gate` for some issues - therefore Gate.K are in strong positions to set the agenda.

Back

Preview of the back of card 3

Card 4

Front

Events, issues & personalities media think is `newsworthy` - that they think their audience will find interesting or topical.

Back

Preview of the back of card 4

Card 5

Front

News-papers exists as buisnesses

Back

Preview of the back of card 5

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