Sociology mass media 4.0 / 5 based on 2 ratings ? SociologyMass MediaA2/A-levelAQA Created by: megan bedfordCreated on: 11-01-13 10:08 Who talks about the 'symbolic annihalation' of women? Tuchman 1 of 8 The camera tunes in to the assets of women - bottom, breasts etc is called? Male gaze 2 of 8 A product is advertised in many ways e.g a film may lead to action figures, duvet cover etc Synergy 3 of 8 Commentators who are pessimistic about the spread and influence of new media technologies Cultural pessimists 4 of 8 According to these sociologists two perspectives - neophilliacs and cultural pessimists - dominate the debate about the new media in the UK Curran and seaton 5 of 8 This perspective argues there is an increased consumer choice Neophilliacs 6 of 8 This country forbids access to some parts of the worldwide web China 7 of 8 This perspective is concerned that local media and cukltures may be replaced by a global culture Marxist 8 of 8
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