Sociology Research Methods - key concepts and approaches 0.0 / 5 ? SociologyResearch methodsASWJEC Created by: chlopayneCreated on: 15-04-19 22:41 Generalisability Data from a small group of people can be applied to a whole population 1 of 9 Representativeness Data from a small group of people represents the whole population. 2 of 9 Objectivity Research conducted in an impartial and unbiased way. Personal values and beliefs shouldn't affect it. 3 of 9 Validity Data is genuine, accurate of what is intended to be studied. 4 of 9 Ethics Issues of right and wrong when conducting research. 5 of 9 Reliability Research can be repeated and similar findings can be found. 6 of 9 Positivists Adopt a scientific approach (quantitative). 7 of 9 Interpretivists Look for meaning and emotions in behaviour (qualitative). 8 of 9 Realists Strengths and weaknesses in both, combines them when conducting research. 9 of 9
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