Sociology Research Methods

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What is a Structured Interview?
A formal set of questions which are read out in the same order to all individuals. Used to produce statistical data.
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What is an Unstructured Interview?
No lists of formally pre-arranged questions exist but there are pertinent questions relating to what the researcher wants to find out.
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What is a Semi-Structured Interview?
Each interview has the same set of questions, but the interviewer is allowed to 'probe'. e.g clarifying questions and develop the question so that the respondant understands clearly what is being asked.
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What type of interviews would Positivist sociologists use?
Structured Interviews- because they view themselves as scientists and it is easier to test a hypothesis with this method.
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What type of interviews would Phenomenologist sociologists use?
Unstructured interviews- they believe that formal structures of concrete social existence as made available in and through the analytical description of acts of intentional consciousness.
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What are some of the Pros of Quantitative Methods?
They are reliable, the results are easy to analyse, they are representative, they establish causality.
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What are some of the Cons of Quantitative Methods?
They lack depth, lack validity, there is no focus on an individual.
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What are some of the Pros of Qualitative Methods?
They are close to reality, they are personal, sociologists aren't imposing their view on the world, valid.
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What are some of the Cons of Qualitative Methods?
They are unreliable, they are not scientific, you cannot generalise, they lack credability
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What does Reliability mean?
Refers to the degree to which, something if repeted would give the same results.
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What does Validity mean?
Refers to the extent to which research measures what it is set out to measure, and the extent to which the findings are a true reflection of people's beliefs, attitudes, and behaviours.
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What does Representativeness mean?
Refers to whether the individuals making up the sample are typical of a wider social group
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What does Generalisability mean?
Refers to whether the findings from a representative sample can be applied to the wider social group to which the sample belongs
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What is Overt Observation?
The participants know they are being observed.
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What is Covert Participation?
The participants don't know they are being observed.
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What is Participant Observation?
The researcher is involved with the participants and takes part in their activities.
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What is Non-Participant Observation?
The researcher observes without taking part.
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What is the Hawthorne Effect?
The participants changing their behaviour because they know they are being observed. e.g. Teachers changing their normal behaviour because they know OFSTED are observing them.
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What is a Lab Experiment
They provide a controlled environment where variables can be isolated and correlations between things can be discovered.
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What is a Field Experiment?
They are conducted in normal everyday situations where the variables are not controlled and results aren't always exact.
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True or False: Rosenthal's experiment on teachers is an example of a lab experiment?
False
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True or False: Zimbardo's experiment on the behaviour of prison inmates is an example of a field experiment?
False
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True or False: Banduro et al's lab experiment on children's responses to watching violent films posed no form of physical harm to the children involved?
False
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True or False: You are going to pass this exam?
True
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Other cards in this set

Card 2

Front

What is an Unstructured Interview?

Back

No lists of formally pre-arranged questions exist but there are pertinent questions relating to what the researcher wants to find out.

Card 3

Front

What is a Semi-Structured Interview?

Back

Preview of the front of card 3

Card 4

Front

What type of interviews would Positivist sociologists use?

Back

Preview of the front of card 4

Card 5

Front

What type of interviews would Phenomenologist sociologists use?

Back

Preview of the front of card 5
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