Statistical or number form, or can be measured in some way
1 of 17
Qualitative Data
Concerned with feelings and meanings people associate with some event
2 of 17
Ambiguous
Unclear or confusing
3 of 17
Biased
Leaning to one side of an argument/Favouring one thing more than another
4 of 17
Leading Questions
Questions that lead you to answer in a particular way
5 of 17
Emotive Questions
Questions that are focused on peoples emotions
6 of 17
Positivists
Sees sociology as a science, uses quantitative methods
7 of 17
Interpretivists
Qualitative methods, interested in trying to understand peoples behaviour and the meanings behind them
8 of 17
Participant Observation
Researcher involved in what they are researching (they take part in the activity at hand)
9 of 17
Non-Participant Observation
Researcher observes what they are researching but does not take part
10 of 17
Getting In
The researcher may adopt an overt role whereby the researcher declares his or her identity to the group and what they are doing, or, a covert role whereby they conceal their role as a researcher
11 of 17
Staying In
Researcher has to gain trust without disrupting the group/community
12 of 17
Getting Out
Leaving observation group without getting attached to group members so as not to ruin results of investigation through bias
13 of 17
Massaging Statistics
Only releasing statistics that make them (the government) look good
14 of 17
Positive Correlation
As one factor increases the other factor increases
15 of 17
Negative Correlation
As one factor increases the other factor decreases
16 of 17
Spurious Correlation
When two things appear to have a relationship but actually have no correlation
17 of 17
Other cards in this set
Card 2
Front
Concerned with feelings and meanings people associate with some event
Back
Qualitative Data
Card 3
Front
Unclear or confusing
Back
Card 4
Front
Leaning to one side of an argument/Favouring one thing more than another
Back
Card 5
Front
Questions that lead you to answer in a particular way
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