Sociology AS - Research Methods

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What is meant by the term 'Quantitative Data'?
Data in the form of numbers. Prefered by Positivists because you can put it into a graph. Lacks detail. E.g. Official Statistics.
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What is meant by the term 'Primary Data'?
Data that the researcher has collected first hand. It'x exactly what you want but takes a lot of time and money.
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What is meant by the term 'Secondary Data'?
Data that has already been collected by someone else. It's less time consuming but it may not be exactly what you want. E.g. Official Statistics
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What is meant by the term 'Reliability'?
The extent to which the research method can be repeated to give the same results. E.g. Quantitative Data.
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What is meant by the term 'Validity'?
Refers to whether the research is a true picture of what it is set out to measure. E.g. Qualitative Data.
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What is meant by the term 'Objective'?
Refers to data when it is based on facts rather than subjective - based on opinions. Objective Data = Quantitative.
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Other cards in this set

Card 2

Front

Data that the researcher has collected first hand. It'x exactly what you want but takes a lot of time and money.

Back

What is meant by the term 'Primary Data'?

Card 3

Front

Data that has already been collected by someone else. It's less time consuming but it may not be exactly what you want. E.g. Official Statistics

Back

Preview of the back of card 3

Card 4

Front

The extent to which the research method can be repeated to give the same results. E.g. Quantitative Data.

Back

Preview of the back of card 4

Card 5

Front

Refers to whether the research is a true picture of what it is set out to measure. E.g. Qualitative Data.

Back

Preview of the back of card 5
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