Outline two advantages of using postal questionnaires in sociological research(4 marks)
easily distributed to large numbers of the populations-more representative. right to withdraw is easy-less unethical
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Outline two reasons why the results obtained from a postal questionnaire may not be representative of the population that it aims to study(4 marks)
some of the answers may have been rushed-not representative, inaccurate data collected, some of the answers especially if the questions are closed, may not allow more insight into research
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Outline two disadvantages of using questionnaires in sociological research(4 marks)
reduced validity-some of the responses may not be genuine, language barriers-answers may be inaccurate and incoherent
3 of 16
Outline two advantages of using structured interviews in sociological research(4)
easily quantified as close ended questions tend to be used, less bias if the same questions and same interviewer is used
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Outline two limitations of using structured interviews in sociological research(4)
more expensive in terms of access to an interviewer and a venue, potential distress
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Outline two problems of using group interviews in research(4)
conformity is likely in a situation like this, which makes some of the responses ingenuine, some sense of bias from the researcher if verstahen is gained through attenting to the pps experiences being discussed
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Outline strengths of using semi structured interviews in sociological research(4)
there is a variety of responses you will get which even though some responses may be vague, some may remain giving some insight, decreases likelihood of bias from the researcher because though there is informality, strict procedures still in place
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Outline two disadvantages that sociologists may find when using unstructured interviews(4)
may cause distress if sensitive topics are discussed, pp will not want to do it anymore, open q's have hard to analyse responses
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Outline the strengths of using unstructured interviews in sociological research(4)
high verstehen, high validity, informed consent easily gained, makes the research ethical
9 of 16
Outline the difference between IV and DV in sociological experiments(4)
IV= variable that is manipulated e.g gender, DV=variable that is measured e.g height of each gender
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Outline one advantage and disadvantage of using laboratory experiments in sociological research(4)
Adv=well controlled, Disadv= artificial, lacking in validity
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Outline two problems of using the field experiment in sociological research(4)
harder to replicate, low reliability, high levels of deception, unethical
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Outline two reasons why sociologists sometimes choose to use structured observations(4)
more natural, behaviour is not altered and given better insight into behaviour, verstehen encountered
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Outline two problems of covert participant observation(4)
deception=unethical, if the researcher is taking part taking notes may be quite hard
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Outline two problems that researchers may face when actively participating in the group they are studying(4)
getting out may be difficult, more subjective
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Outline two strengths of using overt participant observation(4)
no deception, verstehen is gained through seeing things from pps perspective
16 of 16
Other cards in this set
Card 2
Front
Outline two reasons why the results obtained from a postal questionnaire may not be representative of the population that it aims to study(4 marks)
Back
some of the answers may have been rushed-not representative, inaccurate data collected, some of the answers especially if the questions are closed, may not allow more insight into research
Card 3
Front
Outline two disadvantages of using questionnaires in sociological research(4 marks)
Back
Card 4
Front
Outline two advantages of using structured interviews in sociological research(4)
Back
Card 5
Front
Outline two limitations of using structured interviews in sociological research(4)
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