SOCIOLOGICAL RESEARCH METHODS 0.0 / 5 ? SociologySociological research methodsA2/A-levelOCR Created by: Ciara_TCreated on: 24-04-17 16:30 WHAT ARE THEY FOR ? distinguishes sociology from philosophy // underpinned by evidences - empirical research 1 of 14 PRIMARY DATA directly from sociologists // testing a hypothesis 2 of 14 SECONDARY DATA collected by someone else for their own purposes 3 of 14 QUANTITATIVE DATA [OBJECTIVE] - numerical -positivists -e.g. stats // reliable 4 of 14 QUALITATIVE DATA [SUBJECT] -form of words with details -how pople think & feel -interpretivists -non numerical e.g. photo //valid 5 of 14 THEORETICAL ISSUES -reliability -validity -rpresentativeness - generalisability 6 of 14 SIMPLE RANDOM SAMPLING select a number of sampling units from the sampling frame (computer generated) 7 of 14 SYSTEMATIC RANDOM SAMPLING pick one name from the frame & then choose every nth after that 8 of 14 STRATIFIED RNADOM SAMPLING divide the target population (genderðnicity) & then take random samples from each groups 9 of 14 QUOTA SAMPLING now many from each population group 10 of 14 SNOWBALL SAMPLING fits the criteria then ask others they know to join 11 of 14 PURPOSIVE SAMPLING seeking out particular people directly 12 of 14 OPPORTUNITY SAMPLING picking first 20 available at a particular time 13 of 14 VOLUNTEER SAMPLING actively volunteer e.g. response to ad 14 of 14
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