social surveys

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mailed or emailed to the respndent who completes it and sends it back to the researcher.
postal questionnaires
1 of 9
the researcher hands the questionnaire to the respondent and returns to collect the completed questionnaire.
hand delivered questionnaires
2 of 9
the interviewer reads the questions from the interview schedule and the respondent gives his or her answers there and then.
formal or structured interviews
3 of 9
requires respondents to choose between a number of given answers.
closed questions
4 of 9
this enables respondents to put forward their answers to the set questions.
open questions.
5 of 9
respondents answers can be compared and any differences highlighted. each respondent answers an identical set of questions.
advantages of postal questionnaires
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questions may be misunderstood by respondents and answered incorrectly as the researcher is not present. The respondent may not fully complete the questionnaire.
disadvantages of postal questionnaires
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each interviewee responds to the same set of questions asked in exactly the same way. The researcher is able to compare interviewees responses.
advantages of structured interviews
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the interview situation may influence interviewees to give answers which they think are socially acceptable or which show them in a positive light. Interviewees might not reveal their true thoughts or behaviour.
disadvantages of structured interviews
9 of 9

Other cards in this set

Card 2

Front

the researcher hands the questionnaire to the respondent and returns to collect the completed questionnaire.

Back

hand delivered questionnaires

Card 3

Front

the interviewer reads the questions from the interview schedule and the respondent gives his or her answers there and then.

Back

Preview of the front of card 3

Card 4

Front

requires respondents to choose between a number of given answers.

Back

Preview of the front of card 4

Card 5

Front

this enables respondents to put forward their answers to the set questions.

Back

Preview of the front of card 5
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