The process by which an individual's attitudes, beliefs or behaviours are modified by the presence or actions of others
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Define conformity
The process of yielding to majority influence
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What is meant my compliance?
Where you publicly conform to behaviour or views of a group whilst privately maintaining your own
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What is meant by internalisation?
A complete conversion of private views to match those of a group - become part of the belief system and are maintained even when the group is not there
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