Publicly conforming to the behaviour/views of others but not in private
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What is Internalisation?
A conversion of true change of private views to match the group, new attidues and beliefs become part of your own value system
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What is identification?
Adopting the views and behaviours of a group both publicly and privately because you value membership of the group
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What is normative influence?
based on our desire to be liked/fit in
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What is informational social influence?
desire to be right
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What was the aim of Asch's study?
to see if p's would conform to majority social influence and give incorrect answers in a situation where the correct answer was always obvious
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What were the findings of Asch's study?
P's conformed to incorrect answer 32% of the trials and 74% conformed at least once, 26% never conformed
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What was the conclusion of Asch's study?
Even in unambiguous situations, there may be a stong group pressure to conform, some people experience normative social influence, others experience informational pressures and doubt their own judgements
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How can Asch's studies be evaluated?
All P's male college students so v limited sample= may not be valid to generalise, 1950s v conservative
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Why is it significant that Asch's study was in the 1950's?
time of conformity, not indivdualism
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Other cards in this set
Card 2
Front
What is Internalisation?
Back
A conversion of true change of private views to match the group, new attidues and beliefs become part of your own value system
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