Social influence

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1. What is Internalisation?

  • Adopting the views and behaviours of a group both publicly and privately because you value membership of the group
  • A conversion of true change of private views to match the group, new attidues and beliefs become part of your own value system
  • Publicly conforming to the behaviour/views of others but not in private
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2. What is normative influence?

  • based on our desire to be liked/fit in
  • our desire to be right

3. What is informational social influence?

  • desire to be right
  • desire to be liked

4. What is identification?

  • A conversion of true change of private views to match the group, new attidues and beliefs become part of your own value system
  • Adopting the views and behaviours of a group both publicly and privately because you value membership of the group
  • Publicly conforming to the behaviour/views of others but not in private

5. What is compliance?

  • Publicly conforming to the behaviour/views of others but not in private
  • Adopting the views and behaviours of a group both publicly and privately because you value membership of the group
  • A conversion of true change of private views to match the group, new attidues and beliefs become part of your own value system

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