Social Influence

?
  • Created by: Sarah
  • Created on: 27-04-14 21:52
The two types of conformity are normative and informational, what do these mean?
The need to be liked and the need to be right.
1 of 19
Sherif used a beam of light to test when people conform, what did he find?
There was a consensus when asked as part of a group, and the same answer was given even when pts were asked individually.
2 of 19
What is a criticism of Sherif?
It is debated whether conformity actually occurs in his study.
3 of 19
What did Asch find when pts were asked to match line X to either line 1, 2, or 3?
When confederates gave the SAME wrong answer, 82% of trials saw the pt conforming. 74% conformed at least once and only 26% never conformed.
4 of 19
What did Asch's study show?
There is a strong pressure to conform with unanimous majority in ambiguous situations.
5 of 19
What is wrong with Asch's study?
Set in 1951 - a time where conformity was common, and set in the USA so is ethnocentric.
6 of 19
When Asch changed the setting and conditions of his study, what did he find?
Non-unanimous - 5% decrease. Smaller majority - 13% decrease. Gaining a partner - 9% decrease. Losing the partner - 28% increase after 9% decrease.
7 of 19
How did Moscovici test minority influence?
172 pts in groups of 4+2 confederates estimated the colour of 36 blue slides. When confederates consistently said green, pts said green 8.4% of the time. When it was non-consistent, pts said green 1.3% of the time.
8 of 19
How can Moscovici's study be criticised?
It is hard to control extraneous variables such as eye sight.
9 of 19
What did Clarke find in the 12 Angry Men test, when a 3 page summary of counter arguments were presented in different scenarios?
As people rated guilt on a 9 point scale, when they heard 4, some changed their mind. There is a 'ceiling of influence' at 4.
10 of 19
What does identification mean and who famously studied it?
Adapting views, norms and behaviour to a reference group. Zimbardo.
11 of 19
What is wrong with Zimbardo's study?
Psychological harm of pts, pts were male, from the USA and university students so is unrepresentative.
12 of 19
What did Milgram find in his study of obedience?
All pts went up to 300v, while 65% went to the end.
13 of 19
What is wrong with Milgram's study?
Deception, pressure to continue, no protection of pts, no fully informed consent, androcentric, lab lacks ecological validity.
14 of 19
What did Milgram find when he changed the conditions of his study?
Moved to bridgeport - 47.5%. Teacher+learner in same room - 40%. Teacher to press learners hands on plate - 30%. Teacher supported by 2 other teachers - 10%.
15 of 19
Why do people obey?
Legitimate authority, gradual commitment, buffers, agentic shift.
16 of 19
Why did people show independent behaviour in Milgram's study?
Individual differences e.g morals, feeling responsible, disobedient models.
17 of 19
How can studies into conformity be used in society?
Social Identity Theory (belonging to a group), Greenpeace - social change, Social Creativity - 'black is beautiful' campaign, Social Action - suffragettes.
18 of 19
How can studies into conformity be abused in society?
Interrogation to get confessions - minority, obedience, majority. Thought control used in sects.
19 of 19

Other cards in this set

Card 2

Front

Sherif used a beam of light to test when people conform, what did he find?

Back

There was a consensus when asked as part of a group, and the same answer was given even when pts were asked individually.

Card 3

Front

What is a criticism of Sherif?

Back

Preview of the front of card 3

Card 4

Front

What did Asch find when pts were asked to match line X to either line 1, 2, or 3?

Back

Preview of the front of card 4

Card 5

Front

What did Asch's study show?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Conformity resources »