Social approach

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  • Created by: Sopha8
  • Created on: 12-01-15 19:55
Define compliance and internalisation
compliance-going along with majority privately disagree= normative social influence aim to be accepted. Internalisation-no obvious right answer, look to others for information to decide, example of informational social influenc, info change view
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Decribe Asch's study
match line length, confederates say wrong answer some times, 75% conformed at least once
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Evaluate Asch's study
good-control variables. limitations-lacks ecological validity, ethical issues eg embarrassment and no consent, only men, specific to US 1950's Mccarthyism era
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What variations were carried out on Asch's study and how do they explain conformity?
1)difficulty of task-conformity decrease is self confident in task (lucas et al maths problems) 2)size of group-3 confederates pressure increases conformity by 30% 3) alli-conformity falls dramatically
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what study is evidence for gender having an effect on conformity?
Eagly- women more likely due to concerns for group harmony, relationships and want to be liked, men have bigger want for control so conformity is lower
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Describe 2 more explanations for conforming
1) culture dependant- smith and bond meta-analysis of collectivist (higher conformity, africa/asia) and individualist (europe,north america) countries. 2)Rotter- locus of control questionnaire, internal =less likely to conform or external
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Describe Milgram's study into obedience
participant as teacher asks questions to learner in other room, administer electric shock if answer wrong, professor in room says 'the experiment requires you to carry on'. result=65% went to 450volts
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Evaluate Milgram's study
good-control of variables, showed stress reaction (believe). limitations-internal validity (believe shocks were real puppy experiment Sheridan and King), lacks ecological validity, ethical issues- deceived, counselling
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In descending order of obedience (going to full 450volts) list variations in Milgram's study
original--->run down office--->same room--->telephoned orders--->alli--->participant discretion
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A limitation of Milgram's study is ecological validity, describe and evalute a similar study that does not lack this
Hofling: nurses received instruction on phone to give patient 20mg of not very well know drug, 21 out of 22 were prepared to. limitations- unethical as no consent, another study using Valium (familar drug to nurses) conformity was lower
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Explain 2 explanations of obedience
1) legitimate authority- higher conformity at Yale, expect professors to be knowledgeable as status of uni (Milgram) 2)gradual commitment-agreeing to small things make it harder to justify disobeying next time (15-450volts)
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Explain 2 more explanations of obedience
3)buffers-protect from consequence of actions (teacher and learner in separate room Milgram), releasing weapons of mass destruction 4)agentic shift-agent for carrying out someone else's wishes believed to be authoritative, their responsibility
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Evaluate Migram's explanations of obedience to authority
mandel-oversimplified and misleading, monocausal emphasis- other factors not taken into account, ethical issues- giving excuse for horrific actions people have done eg in Holocaust (obedience alibi) holocaust perpetrators carried out duties overyears
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What did Moscovici say were the conditions needed for minority influence to cause social change?
1)drawing attention to the issue 2)role of conflict between what we now see as wrong an current actions supporting wrong 3)consistency 4)augementation principle- more risk=taken more seriously (link all to suffragettes)
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Suggest a study that is evidence for consistency helping the minority to cause social change
Moscovici- calling a blue slide green. when confederates say green consistently, conformity higher (8% compared to 1.25% if not consistent)
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Card 2

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Decribe Asch's study

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match line length, confederates say wrong answer some times, 75% conformed at least once

Card 3

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Evaluate Asch's study

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Card 4

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What variations were carried out on Asch's study and how do they explain conformity?

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Card 5

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what study is evidence for gender having an effect on conformity?

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