Social Psychology 0.0 / 5 ? PsychologySocial impact theoryA2/A-levelEdexcel Created by: revisionqueen1212Created on: 06-08-20 14:26 What is the key concept? It suggests that ouor behaviour is influenced by the people around us 1 of 14 What is the equation for SIT? I = f(SIN) 2 of 14 What does the S in the equation stand for? Strength. How much power you believe the influencer has 3 of 14 What does the I in the equation stand for? Immediacy. This is how close and recent the influence is 4 of 14 What does the N in the equation stand for? Numbers. This is how strong the influence is. The more people, the higher the number 5 of 14 What is the Psychosocial law? This is the idea that every person increases the N but each person has a smaller individual impact 6 of 14 What is the multiplicative effect? This where the impact of SIN is overall a greater impact than each individual element 7 of 14 What is the divisional effect? This is the idea that when there are more targets, it is harder for the source to influence them all 8 of 14 How does Milgram's variations support this theory? The run down office block and the ordinary man shows that when the strenght is weaker, you are less likely to obey the figure ordering you 9 of 14 Is it a better theory in comparison to other theories? It acknowledges more situational factors so it is, therefore, less reductionist that agency theory and more credible 10 of 14 How useful is the theory? It helps us understand certain devastations and why some may obey less over the radio (Mai Li Soldiers) 11 of 14 What does the theory ignore? The theory ignores individual differences so is not credible in explaining why one person may obey and others may not 12 of 14 What conflicting evidence is there? Mullen found that the effect of S and I was not consistent within the results 13 of 14 Is it reductionist? Yes because it puts human the complicated behaviour down to one equation 14 of 14
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