The scientific study of the ways in which peoples thoughts, feelings and behaviours are shaped by the actual, implied or imagined presence of others (Allport, 1954)
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What does social psychology link?
The individuals ABC's (affective, behaviour and cognitive states) with their social world
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What is behaviour described as a product of?
Individual psychology, social context and broader societies
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What do social psychologists study?
Human social thought and behaviour scientifically
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What are the 6 steps of the scientific method?
1. Observation/Theory 2. Research Question 3. Hypothesis-generation 4. Research 5. Result + Conclusion 6. Refine hypothesis (repeat)
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Why is hypothesis generation a cumulative process?
Its a continuous process of refinement of theories
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What is ethnography?
Type of observation method whereby researchers attempt to understand a group/culture by observing them from the inside, without imposing any preconcieved notions they may have
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Strength of ethnography?
Observe the richness and complexity of the group
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Other cards in this set
Card 2
Front
What does social psychology link?
Back
The individuals ABC's (affective, behaviour and cognitive states) with their social world
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