A platform is what allows the channel to even exist and is essentially the type of social media that is being used
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Social Media Channels
Allows forr distribution and delivery. The channel supports the platform and allows tools to be used to manage that platform
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Social Media tool
A tool engages and interacts, it allows the channel to be successful and supports the platform
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Hashtags
Help to bring together conversations around popular and regular discussions
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Tangible Elements of a brand
What people see and associate with an organisation (brand name, logo, slogan, fonts and colours, a mission statement, products and product packaging, mascots)
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Intangible branding
Stories, emotions, memories, loyalty, cultural value and social meaning
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Digital Content
Pictures, videos, stories, infographics, presentations, polls, e-book, animations and live streaming
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Other cards in this set
Card 2
Front
Allows forr distribution and delivery. The channel supports the platform and allows tools to be used to manage that platform
Back
Social Media Channels
Card 3
Front
A tool engages and interacts, it allows the channel to be successful and supports the platform
Back
Card 4
Front
Help to bring together conversations around popular and regular discussions
Back
Card 5
Front
What people see and associate with an organisation (brand name, logo, slogan, fonts and colours, a mission statement, products and product packaging, mascots)
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