conformity: aschs research

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conformity
a change in a persons behaviour or opinions as a result of real or imagined pressure from a person or groupof people
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compliance
a temporary and superficial type of conformity where we outwardly go along with the majority view but privately disagree with it and the behavior lasts only as long as the group is monitoring it
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identification
a moderate type of conformity whereby we act in the same way as the group because we value it and we want to be a part of it, but we dont always agree with it
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internalisation
a deep type of conformity where we take on the majority view because we accept it as correct. its a permanent change in behavior at all times, even in the absence of the group
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normative social influence (nsn)
an explanation to conformity that says we agree with opinion of the majority because we want to be accepted and gain social approval and be liked. this may lead to compliance
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informational social influence (isi)
an explanation of conformity that explains we agree with opinions of the majority because we believe it is correct. we accept it because we want to be correct as well; this may lead to internalisation
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informational
we want to know more about it to become it
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evalution: research to support isi strength
lucas et al asked students to give answers to easy mathematical questions and hard ones. there was greater conformity to the incorrect answers when the task where harder, this study confirms that people will conform in situations where they are unsur
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e, ehich is exactly what the outcome of the isi explaination, we look to others because we believe they must be right.
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evalution: individual differencesin nsi negative
some research shows that NSL doesnt affect everyones behaviour in the same way. people who care less about being liked are less affected by nsi than people who want to be liked. these peoole are called naffiliators, affiliation is the need to be in a
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need to be in a realationship. e.g teevan (1967) found students looking fro love where more likely to conform. this shos the desire to be liked underlies conformity for some people more than others, so it could be put down to individual differences.
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evaluation: isi and nsi working together strength
deutsch and gerrards 'two process model' is that behaviour is either due to NSI or ISI. but the truth is that both process are involved. for example, conformity is reduced when theres one person deviating from conformity, this may reduce nsi as the
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also reduce the power of the ISI as there is an alternative source of information avalible. this shows it isnt always possible to see which one has the power, and this is hown in studies and real life, this casts doubt over NSI ans ISI as a process
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Other cards in this set

Card 2

Front

a temporary and superficial type of conformity where we outwardly go along with the majority view but privately disagree with it and the behavior lasts only as long as the group is monitoring it

Back

compliance

Card 3

Front

a moderate type of conformity whereby we act in the same way as the group because we value it and we want to be a part of it, but we dont always agree with it

Back

Preview of the back of card 3

Card 4

Front

a deep type of conformity where we take on the majority view because we accept it as correct. its a permanent change in behavior at all times, even in the absence of the group

Back

Preview of the back of card 4

Card 5

Front

an explanation to conformity that says we agree with opinion of the majority because we want to be accepted and gain social approval and be liked. this may lead to compliance

Back

Preview of the back of card 5
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