social influence ; social influence and social change

1 of 53
- special role of minority influence
2 of 53
what is a real life american example of this in 50s and 60s?
civil rights movement
3 of 53
1. drawing attention
4 of 53
through social proof
5 of 53
what was happening to the black white divide at this time?
segregation of schools/neighbourhoods etc all over esp south
6 of 53
so civil rights marches drew attention to situation by?
providing social proof of problem
7 of 53
2. consistency
8 of 53
even though minority civil rights activists displayed consistency of?
message and intent
9 of 53
3. deeper processing
10 of 53
attention meant what?
many that accepted status quo thought about it
11 of 53
4. augmentation principle
12 of 53
no incidents where ppl risked lives such as?
freedom riders
13 of 53
5. snowball effect
14 of 53
basically it was passed wasnt it
15 of 53
6. social cryptomnesia
16 of 53
what tf is that?
people have memory that social change occured but don't remember how happened
17 of 53
- lessons from conformity rsrch
18 of 53
what happened when asch introduced a dissenting confederate?
broke power of the majority encouraging others to dissent
19 of 53
this dissent unlitmately has power to lead to?
social change
20 of 53
environmental and health campaigns frequently exploit conformity processes by appealing to?
normative social influence
21 of 53
by providing information on>
what other people are gdoing
22 of 53
in other words social change is encouraged by drawing attention to?
what majority are actually doing
23 of 53
- lessons from obedience research
24 of 53
what type of person does milgram's research demonstrate importance of in terms of dissent?
disobedient role models
25 of 53
what happened in variation where confed theacher refuses to shock learner?
obedience rate in genuine pps plummeted
26 of 53
what was the name of zimbardo's suggested process of how obedience can create social change?
gradual commitment
27 of 53
what is the process of gradual commitment?
once small instruction is obeyed, becomes more difficult to resist bigger one
28 of 53
29 of 53
:) rsrch supp 4 normative influences
30 of 53
what did nolan et al investigate?
whethersocial influence processes lead to reduction energy consumption in community
31 of 53
where did they hang messages on doors?
san diego
32 of 53
every week for how long?
33 of 53
what was the key message?
most residents trying reduce energy usage
34 of 53
what did some signs say as a control group?
just asked to save energy but made n reference to others' behaviour
35 of 53
which group did nolan find significan energy decreases in?
36 of 53
:( minority influence only indirectly effective
37 of 53
it takes rlly long to incite the change
yes it does
38 of 53
what does nemeth argue effects of minority influence are likely to mostly be?
indirect and delayed
39 of 53
why indirect?
bc majority ifluenced on matters only related to issue at hand and not centra lissue itself
40 of 53
and why delayed?
effects not seen for long time
41 of 53
could be limitation as shows effects are what and role is what?
effects fragie and role limited
42 of 53
:) role of deeper processing
43 of 53
what does moscovici's conversion explanation argue about minority and majority influences?
involve diff cog processes
44 of 53
which one causes individuals to think more deeply about issue?
45 of 53
when does mackie suggest majority influence may also lead to deeper processing?
when you disagree with their views
46 of 53
why would we do this in majority influence?
because we like to believe others think same as us but when we find differet we think about it a lot
47 of 53
this means central element of minority process challenged casting doubt on the whole theory's ?
48 of 53
49 of 53
:( barriers to social change
50 of 53
what did bashir et al investigate?
why people resist social change even when agree neccessary
51 of 53
for example found people didn't want to behave in more environmentally aware ways why?
didn't want ot be associatied with stereotypical tree huggers
52 of 53
what was researchers advice to the minorities then?
avoid behaving in ways that reinforce stereotypes
53 of 53

Other cards in this set

Card 2


- special role of minority influence



Card 3


what is a real life american example of this in 50s and 60s?


Preview of the front of card 3

Card 4


1. drawing attention


Preview of the front of card 4

Card 5




Preview of the front of card 5
View more cards


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all social influence resources »