social influence ; minority influence

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MINORITY INFLUENCE
FDFFGDF
1 of 77
refers to what type of situations?
when one person / small group ppl inf beliefs of other ppl
2 of 77
why is this different to conformity?
in that the majority of ppl r doing the influencing
3 of 77
in both cases how many people are being influenced?
any amount
4 of 77
minority influence is most likely to lead to which level of conformity?
internalisation
5 of 77
meaning?
both public behaviour and private beliefs changed by process
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moscovici first studiesd this process in which study?
'blue slide / green slide'
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how many people took part?
group of six
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aked to view set of how many slides?
26
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all coloured?
blue
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and asked to state whether slides were?
blue or green
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in each group how many confederates were there?
two
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who consistently said slides were green on how many trials?
2/3
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pps gave same wrong answer on what % trials?
8.42%
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what % gave same answer as minority on at least one trial?
32%
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2nd group pps were exposed to what?
inconsistent minoruty
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and agreement fell to what %?
1.25%
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and in 3rd group how many confederates?
none
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and got colour of slide wrong on what % trials?
0.25%
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- consistency
dfgd
20 of 77
over time what does consistency in minority's views increase?
amount of interest from other ppl
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are the two types of consistency?
synchronic / diachronic consistency
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what is synchronic consistency?
greement between people in minority group
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and diachronic consistency?
consistency over time
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what does this consistency do to others?
make them rethink their own views
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- commitment
dfgdfg
26 of 77
what do some minorities do to draw attention to views?
engage in quite extreme activities
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why is it important these extreme activities are at some risk to minority?
demonstrate commitment to cause
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majority group members then do what?
pay even more intention
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what is this called?
augmentation principle
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- flexibility
dfgd
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why did nemeth argue consistency isn't the only important factor in minority influence?
can be interpreted negatively
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what can extreme consistency and repetition of same arguments / behavs be seen as?
rigid / unbending / dogmatic / infelxible
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what will this then make unlikely in majority?
unlikely result in any conversions
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why?
rigidity seen ofputting
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instead minority need to be prepared to do what?
adapt point of view and accept reasonable and valid-counter arguments
36 of 77
what is it key to strike a balance between?
consistency and flexibility
37 of 77
- process of change
gdfgd
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what do all three factors above make people do?
think about the topic
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why?
because it's not something you've thought about before
40 of 77
and you will especially pay attention if te people are which two things?
consistent and passionate
41 of 77
therefore what is important in the process of conversion to minority viewpt?
deeper processing
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what is the snowball effect in relativity to comversion?
more that ppl become converted, the faster the rate of conversion
43 of 77
gradually what happens to the minority view?
become majority view and change occured
44 of 77
EVALUATION
DGDF
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:) research supp 4 consistency
dgdf
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what did moscovici et al's blue/green study show?
consistent minority opinion had greater effect than inconsistent
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what did wood et al carry out?
meta-analysis
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of almost how many similar studies?
100
49 of 77
and found that which minorities were most influential?
consistent ones
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what does this suggest?
consistency is major factor in minority influence
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:) rsrch supp 4 depth of thought
dfgdg
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what did martin et al give pps?
message supporting particular viewpt
53 of 77
and measured?
their support
54 of 77
how many groups did he make?
2
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which two conditions?
minority agreeing with initial / majority agreeing with initial
56 of 77
pps finally exposed to what?
conflicting view
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and what was measured again?
attitudes
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in which condition did martin et al find those were less willing to change opinions?>
those that heard from minority
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what does this suggest about processing minority message?
more deeply processed and more enduring effect
60 of 77
:( artificial tasks
dgdd
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artificiality of rsrch makes it removed from?
how minorities attempt to change behav maj in real life
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in real life cases e.g jurys / political campaigns what is different about the outcome?
much more important (sometimes life / death)
63 of 77
means findings e.g moscovici's lack what?
external validitu
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and are limited in what the can tell us about minority influence in relation to?
real-life situations
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EVALUATION EXTRA
DFFDF
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:) research support for internalisation
sdgdfg
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in variation of moscovici's study what were pps allowed to do?
write down responses privately > aloud
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what happened to private agreement with minority position?
greater
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appears majority members being convinced by minority's argument but reluctant to do what?
admit publicl
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why did moscovici say this was
bc didnt wanna b associated w/ minority position for fear of being considered radical or awkward
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:( limited real-world applications
dgdgd
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what do they usually make a very clear and obvious distinction between?
majority and minority
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why does this not generalise?
real life is much more complicated than that
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more between minority and majority than two numbers as majority most often have?
power and strength
75 of 77
why are minorities in real life commited to cause
bc have to be bc v hostile opposition
76 of 77
on other had they can also be whay?
tight knit groups w/ well known friendls supporting ppl
77 of 77

Other cards in this set

Card 2

Front

refers to what type of situations?

Back

when one person / small group ppl inf beliefs of other ppl

Card 3

Front

why is this different to conformity?

Back

Preview of the front of card 3

Card 4

Front

in both cases how many people are being influenced?

Back

Preview of the front of card 4

Card 5

Front

minority influence is most likely to lead to which level of conformity?

Back

Preview of the front of card 5
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