social influence ; minority influence

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MINORITY INFLUENCE
FDFFGDF
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refers to what type of situations?
when one person / small group ppl inf beliefs of other ppl
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why is this different to conformity?
in that the majority of ppl r doing the influencing
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in both cases how many people are being influenced?
any amount
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minority influence is most likely to lead to which level of conformity?
internalisation
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meaning?
both public behaviour and private beliefs changed by process
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moscovici first studiesd this process in which study?
'blue slide / green slide'
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how many people took part?
group of six
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aked to view set of how many slides?
26
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all coloured?
blue
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and asked to state whether slides were?
blue or green
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in each group how many confederates were there?
two
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who consistently said slides were green on how many trials?
2/3
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pps gave same wrong answer on what % trials?
8.42%
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what % gave same answer as minority on at least one trial?
32%
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2nd group pps were exposed to what?
inconsistent minoruty
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and agreement fell to what %?
1.25%
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and in 3rd group how many confederates?
none
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and got colour of slide wrong on what % trials?
0.25%
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- consistency
dfgd
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over time what does consistency in minority's views increase?
amount of interest from other ppl
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are the two types of consistency?
synchronic / diachronic consistency
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what is synchronic consistency?
greement between people in minority group
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and diachronic consistency?
consistency over time
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what does this consistency do to others?
make them rethink their own views
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- commitment
dfgdfg
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what do some minorities do to draw attention to views?
engage in quite extreme activities
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why is it important these extreme activities are at some risk to minority?
demonstrate commitment to cause
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majority group members then do what?
pay even more intention
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what is this called?
augmentation principle
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- flexibility
dfgd
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why did nemeth argue consistency isn't the only important factor in minority influence?
can be interpreted negatively
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what can extreme consistency and repetition of same arguments / behavs be seen as?
rigid / unbending / dogmatic / infelxible
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what will this then make unlikely in majority?
unlikely result in any conversions
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why?
rigidity seen ofputting
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instead minority need to be prepared to do what?
adapt point of view and accept reasonable and valid-counter arguments
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what is it key to strike a balance between?
consistency and flexibility
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- process of change
gdfgd
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what do all three factors above make people do?
think about the topic
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why?
because it's not something you've thought about before
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and you will especially pay attention if te people are which two things?
consistent and passionate
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therefore what is important in the process of conversion to minority viewpt?
deeper processing
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what is the snowball effect in relativity to comversion?
more that ppl become converted, the faster the rate of conversion
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gradually what happens to the minority view?
become majority view and change occured
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EVALUATION
DGDF
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:) research supp 4 consistency
dgdf
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what did moscovici et al's blue/green study show?
consistent minority opinion had greater effect than inconsistent
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what did wood et al carry out?
meta-analysis
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of almost how many similar studies?
100
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and found that which minorities were most influential?
consistent ones
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what does this suggest?
consistency is major factor in minority influence
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:) rsrch supp 4 depth of thought
dfgdg
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what did martin et al give pps?
message supporting particular viewpt
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and measured?
their support
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how many groups did he make?
2
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which two conditions?
minority agreeing with initial / majority agreeing with initial
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pps finally exposed to what?
conflicting view
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and what was measured again?
attitudes
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in which condition did martin et al find those were less willing to change opinions?>
those that heard from minority
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what does this suggest about processing minority message?
more deeply processed and more enduring effect
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:( artificial tasks
dgdd
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artificiality of rsrch makes it removed from?
how minorities attempt to change behav maj in real life
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in real life cases e.g jurys / political campaigns what is different about the outcome?
much more important (sometimes life / death)
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means findings e.g moscovici's lack what?
external validitu
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and are limited in what the can tell us about minority influence in relation to?
real-life situations
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EVALUATION EXTRA
DFFDF
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:) research support for internalisation
sdgdfg
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in variation of moscovici's study what were pps allowed to do?
write down responses privately > aloud
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what happened to private agreement with minority position?
greater
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appears majority members being convinced by minority's argument but reluctant to do what?
admit publicl
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why did moscovici say this was
bc didnt wanna b associated w/ minority position for fear of being considered radical or awkward
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:( limited real-world applications
dgdgd
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what do they usually make a very clear and obvious distinction between?
majority and minority
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why does this not generalise?
real life is much more complicated than that
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more between minority and majority than two numbers as majority most often have?
power and strength
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why are minorities in real life commited to cause
bc have to be bc v hostile opposition
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on other had they can also be whay?
tight knit groups w/ well known friendls supporting ppl
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Card 2

Front

refers to what type of situations?

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when one person / small group ppl inf beliefs of other ppl

Card 3

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why is this different to conformity?

Back

Preview of the front of card 3

Card 4

Front

in both cases how many people are being influenced?

Back

Preview of the front of card 4

Card 5

Front

minority influence is most likely to lead to which level of conformity?

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