Social Influence Key Terms

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internalisation
deep type of conformity - genuinely accepting groups norms
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identification
conforming to the opinions/behaviours of a group that we value
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compliance
going along with others in public but not privately
3 of 26
informational social influence
agree with opinion of majority because we believe its correct
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normative social influence
agree with majority because we want to be accepted and liked
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obedience
individual follows a direct order usually from authority
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proximity
physical distance from an authority figure affects obedience
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location
status of location affects obedience
8 of 26
uniform
outfit that symbolises authority (e.g. white lab coat) increases obedience
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agentic state
feel no responsibility for actions because we were obeying an authority figure
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autonomous state
aware of the consequences of our actions, take responsibility for behaviour
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agentic shift
changing from autonomous state to agentic state
12 of 26
binding factors
aspects of a situation that allow a person to ignore affects of behaviour - reduce moral strain
13 of 26
legitimacy of authority
more likely to obey those of authority / higher up in social hierarchy
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authoritarian personality
especially susceptible to obeying authority
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social support
presence of others who resist conformity influence others to do the same
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internal locus of control
believe they are responsible for what happens to them
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external locus of control
believe luck and external forces control what happens to them
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conformity
a change in a persons behaviour or opinions due to pressure from others
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minority influence
a minority of people persuade others to adopt their beliefs
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consistency
MI is more effective if beliefs are kept the same - draws attention to minority view
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commitment
MI is more effective if minority demonstrates dedication/personal sacrifice
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flexibility
MI is more effective if minority are willing to compromise their views
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snowball effect
a small number of people support an idea and gradually more and more people are supportive
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augmentation principle
if a person performs an action when they know there are consequences their motive for acting must be stronger
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social change
whole societies adopts new beliefs - earth is round, gay rights, womens votes
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Other cards in this set

Card 2

Front

conforming to the opinions/behaviours of a group that we value

Back

identification

Card 3

Front

going along with others in public but not privately

Back

Preview of the back of card 3

Card 4

Front

agree with opinion of majority because we believe its correct

Back

Preview of the back of card 4

Card 5

Front

agree with majority because we want to be accepted and liked

Back

Preview of the back of card 5
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